I was on the market for a house a couple of months and used the Redfin app to look for homes. I do wonder if using Zillow would have been any different. I searched in Topsy and Social mention for both companies to see if I could find any reason why a regular ‘Joe’ like myself would want to use either.
Selena Gomez put her house on the market in early May! That was the reason why there were so many tweets on May 1st. Aside from a celebrity’s house being listed on Redfin, it is not very clear what can be deciphered from the sentiment numbers. From the Zillow side, it seems that their announcement to predict future home values got a lot of attention on May 8th, along with some ‘positive’ labeled sentiments. Sentiment scores from both Topsy or Zillow were relatively constant even during these type of announcements.
Both companies have many neutral sentiments; my reasoning is because costumers are not paying for the services, so it is not common for someone to complain. Zillow is a more widely known company and their social media data reflects that. Both Redfin and Zillow seem to be responsive to tweets addressed to them, and no groundbreaking occurrences have come from these two companies lately. It is safe to say social media content on Redfin and Zillow does not help determine which one has a better application or features, but we can say that they are both responsive to their followers and Zillow has a greater audience tuned in.
Honda and toyota have long fought over the attention of the American public. Now that battle has taken to a new stage as Social media becomes an important factor for both companies and society as a whole. To better understand this trend, I used Social Mention, Topsy, and Wonkfollower as my analytics tools of choice.
The actual number of posts with positive sentiment was fairly similar between the two car makers (85 to 89). However, Toyota shows more strength and passion due to the larger number of neutral posts made by Honda. The amount of negative sentiment was small for both companies.
Honda shows a larger more consistent social media presence than Toyota.
Consistent with the Topsy analysis above, Honda shows a stronger follower base. Toyota has followed much more than Honda but it hasn’t been recipricated.
From this Analysis, Honda appears to have a larger social media presence but it isn’t being as favorably received in terms of sentimment percentages. Dispite the differences in social media between these companies. The trend of not having a test is very clear. #NoTESTAndy
Cloud computing is today’s fastest growing segment of technology. Cloud companies are categorized into three main segments: IAAS (Infrastructure as a service), PAAS (Platform as a Service) and SAAS (Software as a Service). In the first two segments, IAAS and PAAS, Amazon Web Services (AWS) is the undisputed leader, with 30% of market share and $1 billion of revenue per quarter. Competitors such as Microsoft Windows Azure, Google Cloud Platform or VMWare among others, are trying to unseat Amazon’s as the world’s leader in cloud. Does Amazon Web Services has the same dominance on social media? To analyze how Amazon compares against its rivals on social media, we’ll use the following tools: Twitaholic, Followerwonk, Topsy, Keyhole, and SocialMention. The analysis will focus on Amazon Web Services (@awscloud) and Windows Azure (@azure).
Let’s start with Twitaholic which provides basic information about Twitter users.
Twitaholic is a directory of Twitter users.
@awscloud achieves better ranking than @azure by followers and in their respective geographical area within the Seattle metropolitan area.
Followerwonk provides detailed reports on Twitter users, as well as comparison between multiple Twitter user.
Followerwonk shows us that @azure is currently more active than @awscloud, achieving a greater engagement rate, total number tweets, number of followers and a more important social authority. It is worth noting that @awscloud has more retweet than @azure.
Keyhole provides real time tracking of tweets, hashtags, URl, Instagram and Facebook account.
Keyhole gives us a better insight on both @azure and @awscloud. As shown in the picture below, we can see that @azure has more original post that @awscloud, but the later has more retweet than the former. They both are located in the same regions, with an important presence in North America, western Europe, and Australia. Emerging countries such as India and Brazil are also very active. It’s very interesting to note that China and Russia are not represented. Tweets for both accounts are cloud related, with more sources for @azure. Finally, the demographic of twitters for both products is male centric.
Social Mention is a social media search engine that searches user-generated content such as blogs, news, videos.
Once again, Social Mention confirms the important engagement of @azure, confirmed by its strength and passion. The overall sentiment for both companies is neutral, with slightly more negative for Microsoft (7 vs. 3).
“The Battle of the Clouds” on social media is won by @azure, but @awscloud has become more engaged. It is hard to tell if the edge Microsoft has on social media is due to the fact that Azure is playing catch to Amazon Web Service.
What does “43-8” has to do with 25,500 lbs of potato for food banks in Seattle?
If you already know the answer, you are brilliant!
If not, take a guess and see if the real story matches your guess!
The real story: Both the Washington State Potato Commission and Colorado Potato Administrative Committee were confident that their own team would win the Super Bowl. Accordingly a wager was created that called for the losing side to donate 500 lbs of fresh potatoes to the winning city’s food banks for every point scored.
And guess what….. the Seahawks won 25,500 lbs for its food banks. As a good gesture, the Washington folks matched the donation by providing 25,500 lbs of potatoes to Denver food banks.
You do not have to win the Super Bowl to become a hero. All you have to do is to donate food. Whether it is a $0.25 cent can or fresh vegetables from your backyard, everything counts. Please DONATE by visiting http://washingtonfoodsecurity.wordpress.com/.
Qantas founded in 1920, the second oldest airline in the world, is Australia’s largest domestic carrier (about 65%) and its international carrier (about 18.7%). Qantas had ruled the Australian skies for a while, at least until Virgin Blue entered the Australian aviation market in 2000. A part of the Virgin group of companies, Virgin Blue was one of the first airlines to directly compete with Qantas in the leisure sector of the market, in Australia. Can Virgin Australia compete in this aviation space?? Well let’s see…
Social Media presence –
Qantas, being the second oldest airline company and Virgin Australia, the newer entrant, nearly a century apart, both are actively participating in a handful of social media sites. As we can see from both their websites, social media does have a strong influence, especially if Qantas, a 94-year-old company is actively participating in these sites. The main websites for Qantas and Virgin Australia, both have links to their respective social Media sites, such as: Facebook, Twitter, Pinterest, YouTube, and Instagram. One of the differences on their main page, with respect to their social media sites, is the fact that Qantas has an aggregate count of the number of followers for each of their social sites on their main page, whereas Virgin Australia did not. Does that make a difference? Does the number of followers, or number of views, influence us?? Maybe. Depending on what we consider as a high number, we may be curious and visit their site/sites, or if we were frequent flyers of that particular airline, we may be curious to see what our fellow travelers have to comment on.
Virgin Australia’s sites are as flamboyant as Sir Richard Branson. Another interesting aspect of these sites are the fact that they all have links, to their other social media sites. These sites do have overlapping information, nevertheless, reflecting current and new trends with the airlines. For example a new program they have launched a new program for children under 10, called ‘flyer support’, a special passport for kids, making them feel very special and very important. I guess Virgin Australia, is catching them very young, I mean in obtaining their future business. Whether it’s showing a sense of corporate social responsibility by recognizing Queensland fire and rescue team (who were returning via Virgin Australia) from assisting affected areas hit by cyclone Ita, or recognizing customers, or enhancing their travel experience, its all very apparent on Facebook, and Twitter and Pinterest etc.…
Their Pinterest site has various boards related to Australian travel and leisure, like travel and adventure, things to see and do, places to eat, travel tips etc.… LinkedIn site has access to the company employment and possible network connections to their employees, and their Instagram site has pictures of their recent news stories also posted on Facebook or Pinterest or YouTube. If a picture is worth a thousand words, then I guess I am biased when I say that the Virgin Australia social media sites were more impressive and more interesting to view and to read.
On the other hand, an interesting observation on Qantas sites– their Social media sites listed on their main website, have an updated total/aggregate count of followers, views, fans etc.… and links to these respective social media sites are embedded in these numbers. Similar to their competitors Facebook page, Qantas also has current news, and trends listed, but also provide a links to their customer support/Live chat on their main page. LinkedIn pages have access to careers at Qantas and Instagram and Twitter sites with similar overlapping stories from Facebook. Again, maybe I was biased as I had viewed the Virgin Australia’s sites (before I viewed Qantas sites), and been impressed by them, nevertheless, I did read the comments on Qantas, and at a first glance saw some complains, of which some were addressed some were not.
I wasn’t totally convinced that these companies had their social media sites as a simple marketing exercise, at least not Virgin Australia. Their respective content was current (posted as of this month) and the replies to comments were current as well. Nevertheless, I still feel that Virgin Australia’s approach had several touch points, which considered customers at various levels, whether it were communities, individuals or parents/children, they seem to have that special touch, that extra magic, that will perhaps influence us to be back again. On one hand, I may not be fair in passing a judgment based on my 3 or 4 days of observation of their respective social media sites, but on the other hand, I am convinced that Qantas does have a competitor, Virgin Australia.