Puget Sound Youth Enrichment’s mission is to help Seattle area youth find fun and enriching extracurricular activities that match their passion!
We promotes organizations that offer opportunities such as:
- Active lifestyle
- Special skills development
- Enhancing social skills
- Music, Arts and culture
Follow us on:
R.O.O.T.S (Rising Out Of The Shadows) is a Seattle organization providing shelter to young adults. Besides their own website, they have two main social media channels: Facebook and Twitter, with the latter being a fairly new account.
–Does it look like they follow a content calendar?
They don’t appear to have a specific content calendar, but their posts follow their real-life events closely with great portrayal of milestones.
–How many people contribute to the social channels?
It looks like the content is centrally curated, so likely one person (or a small team) is the main contributor.
–What is the message they are getting across?
Their message is that ROOTS is a no-judgment zone, a positive environment for the young homeless, supporting guests regardless of their reason for turning to ROOTS. They convey a professional, but upbeat image.
–Who are they trying to reach?
The tone and topic of the posts vary and speak universally to their target audience of young adults looking for shelter for the night, potential volunteers as well as the general public for donations.
Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.
Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:
And now for Safari Books Online:
The social authority diversity with Kids2Code is much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!
The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by Code.org.
By way of comparison here is Safari’s chart.
You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.
Like many Americans, I had always thought of karaoke as something done in a bar in front of a group of strangers, usually by someone monopolizing the microphone to show off (thanks, Top Gun). Then I went to Japan. If you’re invited to karaoke in Japan, abandon any hope of quietly sitting in the corner and listening…you MUST SING, no matter how much you try to avoid it (and believe me, I tried). The fact that the small town where I lived had only three English songs was no excuse (if you’re ever there, I suggest kicking it off with Dancing Queen, moving on to Love Me Tender, then a big finish with My Way).
The amazing thing was that after returning from Japan, I actually…missed it. There was something magical about being surrounded by friends sharing their favorite songs, singing lyrics that suddenly seemed to be written just for us. Luckily, for the Seattle karaoke refugee, there’s Rock Box. When a friend introduced me to the place a few years ago, I was stunned when the staff handed us an iPad (the standard remote also works fine for song selection). Not only that, but the list of English songs was as long as the list of Japanese songs, plus a number of other languages. Finally, a place to make a fool of myself with dignity!
But popularizing Japanese-style karaoke in the US isn’t easy, which is where Rock Box’s social strategy comes in. They’ve been posting to Facebook and Twitter almost daily with special events, contests, raffles, discounts, and the top songs of the month. With over 3,200 likes, the strategy seems to be working.
Oh, and the top 5 songs for March 2013? You guessed it, #1 is Seattle’s own…
1. Thrift Shop (Macklemore/Ryan Lewis)
2. Don’t Stop Believin’ (Journey)
3. Total Eclipse of the Heart (Bonnie Tyler)
4. Call Me Maybe (Carly Rae Jepsen)
5. Baby Got Back (Sir Mix-A-Lot)
Microsoft may be a little late to the mobile game, but better late than never. Friends ask me why I like my Windows phone 8. My answer is always the same – Fast and fluid. For as long as I have used it, my HTC 8X has never crashed on me once. How many Android users can say the same about their phones? And live tiles bring what I care most to my home screen. Nokia and HTC have collaborated with Microsoft in a big way to bring some of the most vibrant and stable Windows phones that we have grown to love.
So how do you think Microsoft and Nokia social media campaigns demonstrate the people-centric features of Windows phone? They are diligently attracting new users by weaving customer stories and testimonials. What better way than stories, to stay on people’s minds forever? If you know Ben “The PC Guy”, you might be familiar with the latest ads where he tells customer stories and how Windows phone makes it all about you. Check out one of the videos where Ben takes on the iphone.
Vibrant colors and live tiles are a dream come true for any marketer. It is fascinating to see how Microsoft along with its OEM partners has unleashed its creativity in the social media campaigns for Windows Phone– blogs, twitter, facebook, YouTube . Jessica Alba, the brand ambassador and a full-time mom, has done a wonderful job in promoting the phones to her ever-growing twitter base.
Jessica Alba shows off Nokia Lumia at the Windows Phone 8 launch event
Windows phone is quickly capturing market share as well as people’s hearts. Why you ask? – Because it is truly reinvented around you!
For those of you who like…nay, love food, and specifically of the mobile truck variety, the annual Seattle Mobile Food Rodeo is THE place to be. Now, this year’s rodeo just closed up shop about a half hour ago, but let me show you some of what you missed:
Feel free to check out the other details of the food rodeo, and suffice it to say: if you weren’t there today, you missed out! But hey, there’s always next year. Booyah!