Tag Archives: Seattle

Introducing Puget Sound Youth Enrichment

PSElogo

Puget Sound Youth Enrichment’s mission is to help Seattle area youth find fun and enriching extracurricular activities that match their passion!

We promotes organizations that offer opportunities such as:

  • Volunteering
  • Active lifestyle
  • Special skills development
  • Education
  • Enhancing social skills
  • Music, Arts and culture

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Millionairclub – Providing jobs, food and other essential services to Seattle’s needy

Organization: Millionair Club

Website: https://www.millionairclub.org/

Mission: Since 1921 the Millionair Club Charity has changed thousands of lives by providing jobs and other essential support services to individuals who are homeless or unemployed in Seattle and King County.

Goals: http://www.millionairclub.org/about-us

Social Media:

  • Facebook: https://www.facebook.com/MillionairClubCharity  [679 likes]
  • Twitter: https://twitter.com/millionair_club  [1680 following, 680 followers]
  • Youtube: https://www.youtube.com/user/MillionairClubChar  [7 Subscribers]
  • LinkedIn: https://www.linkedin.com/company/millionair-club-charity  [146 followers]

Giving Page: http://www.millionairclub.org/Ways-to-Give

Millionair club claims that it is funded entirely by private donations and 90 cents of every dollar donated goes directly to program services.

They don’t have a specific target they are trying to reach. Anyone who can donate or participate seems to be welcome to contribute. However, their social media presence is extremely weak and seems to be an afterthought.

 

 

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ROOTS- Shelter for young adults

R.O.O.T.S (Rising Out Of The Shadows) is a Seattle organization providing shelter to young adults. Besides their own website, they have two main social media channels: Facebook and Twitter, with the latter being a fairly new account.

https://www.facebook.com/ROOTS.Shelter

https://twitter.com/rootsshelter

–Does it look like they follow a content calendar?

They don’t appear to have a specific content calendar, but their posts follow their real-life events closely with great portrayal of milestones.

–How many people contribute to the social channels?

It looks like the content is centrally curated, so likely one person (or a small team) is the main contributor.

–What is the message they are getting across?

Their message is that ROOTS is a no-judgment zone, a positive environment for the young homeless, supporting guests regardless of their reason for turning to ROOTS. They convey a professional, but upbeat image.

–Who are they trying to reach?

The tone and topic of the posts vary and speak universally to their target audience of young adults looking for shelter for the night, potential volunteers as well as the general public for donations.

http://www.rootsinfo.org

 

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Follerwonk – Who follows you matters

Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.

Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:

Screen Shot 2013-05-06 at 3.38.30 PM

 

And now for Safari Books Online:

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The social authority diversity with Kids2Code is  much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!

The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by Code.org.

Screen Shot 2013-05-06 at 3.43.21 PM

 

By way of comparison here is Safari’s chart.

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You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.

Screen Shot 2013-05-06 at 3.46.55 PM

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Rock Box

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Like many Americans, I had always thought of karaoke as something done in a bar in front of a group of strangers, usually by someone monopolizing the microphone to show off (thanks, Top Gun). Then I went to Japan. If you’re invited to karaoke in Japan, abandon any hope of quietly sitting in the corner and listening…you MUST SING, no matter how much you try to avoid it (and believe me, I tried). The fact that the small town where I lived had only three English songs was no excuse (if you’re ever there, I suggest kicking it off with Dancing Queen, moving on to Love Me Tender, then a big finish with My Way).

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The amazing thing was that after returning from Japan, I actually…missed it. There was something magical about being surrounded by friends sharing their favorite songs, singing lyrics that suddenly seemed to be written just for us. Luckily, for the Seattle karaoke refugee, there’s Rock Box. When a friend introduced me to the place a few years ago, I was stunned when the staff handed us an iPad (the standard remote also works fine for song selection). Not only that, but the list of English songs was as long as the list of Japanese songs, plus a number of other languages. Finally, a place to make a fool of myself with dignity!

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But popularizing Japanese-style karaoke in the US isn’t easy, which is where Rock Box’s social strategy comes in. They’ve been posting to Facebook and Twitter almost daily with special events, contests, raffles, discounts, and the top songs of the month. With over 3,200 likes, the strategy seems to be working.

Oh, and the top 5 songs for March 2013? You guessed it, #1 is Seattle’s own…

1. Thrift Shop (Macklemore/Ryan Lewis)
2. Don’t Stop Believin’ (Journey)
3. Total Eclipse of the Heart (Bonnie Tyler)
4. Call Me Maybe (Carly Rae Jepsen)
5. Baby Got Back (Sir Mix-A-Lot)

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Rock on!

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Windows Phone 8 – Social media strategy that adds color to life

Microsoft may be a little late to the mobile game, but better late than never. Friends ask me why I like my Windows phone 8. My answer is always the same – Fast and fluid. For as long as I have used it, my HTC 8X has never crashed on me once. How many Android users can say the same about their phones? And live tiles bring what I care most to my home screen. Nokia and HTC have collaborated with Microsoft in a big way to bring some of the most vibrant and stable Windows phones that we have grown to love.

WP8_Testimonial

So how do you think Microsoft and Nokia social media campaigns demonstrate the people-centric features of Windows phone? They are diligently attracting new users by weaving customer stories and testimonials. What better way than stories, to stay on people’s minds forever? If you know Ben “The PC Guy”, you might be familiar with the latest ads where he tells customer stories and how Windows phone makes it all about you. Check out one of the videos where Ben takes on the iphone.

Vibrant colors and live tiles are a dream come true for any marketer. It is fascinating to see how Microsoft along with its OEM partners has unleashed its creativity in the social media campaigns for Windows Phone– blogs, twitter, facebook, YouTube . Jessica Alba, the brand ambassador and a full-time mom, has done a wonderful job in promoting the phones to her ever-growing twitter base.

Jessica Alba shows off Nokia Lumia at the Windows Phone 8 launch event

Jessica Alba shows off Nokia Lumia at the Windows Phone 8 launch event

Windows phone is quickly capturing market share as well as people’s hearts.  Why you ask? – Because it is truly reinvented around you!

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Can an Effective Social Media Campaign Save Jones Soda Co.?

jones holidayJones Soda Company, the once popular Seattle beverage brand has fallen on hard times.  However, you probably wouldn’t know that based on recent activity on its social media channels.  It has a focused and active online marketing strategy, befitting its image as the beverage of choice among the young and hip.  The strategy puts the customer front and center on its website rather than relying just solely on connecting through conventional channels, e.g.: Twitter, Facebook, Google+.  If you evaluated its strategy only on the measure of followers on Twitter or likes on Facebook you would conclude it was a mediocre effort of an uninspired campaign.  No doubt, having over 1 million likes on Facebook is nothing short of amazing for a company that only did 17 million in revenue last year, but even Sunkist has over 3 million.

First, some context.  Jones Soda Co. is not doing well financially. The company has been through a rough couple of years with revenue dropping from around $40 million in 2007 to under $17 million in 2012, taking an almost $3 million loss. It finished last year with a devastating “delisting” on the Nasdaq with its stock hovering around 40 cents from a high of over $30 in 2007.

What Jones Soda is Doing Well with Social Media

The company is active on Facebook and Twitter and promotes its various brands, new product launches and event campaigns through these channels, actively engaging customers on a daily basis.

It has developed a customized social media strategy on its website that encourages fans to post photos of their favorite moments with Jones Soda.  It’s looks like an impressive effort that has a lot of potential, but hard to tell how active fans are and if there is any dialogue between fans and company.

What Jones Soda is Not Doing So Well with Social Media

Some of the content is dated. In fact, a huge disappoint occurred earlier today when I visited the blog page. The last entry was from 2012 promoting the movie, “Snow White and the Huntsman.” The entry before that one was from September 2011.  Having old content is sometimes worse than not having it at all, especially for a brand trying to seem trendy, young, fresh and in the moment.  Fellow TMMBA colleague, Pranav Nambiar’s blog article on which social media strategy works best, cites a study that concluded “blog content posting” as the most important tactic to use for effective B2C campaigns. If this is true, Jones is making a big mistake by not updating its blog content. I even went so far as to tweet the company with the following exchange occurring:

jones soda

While I can forgive the obvious error in grammar (it’s Twitter!), I don’t think the tone was the best way to answer a customer. Granted, I was kind of being a jerk by pointing out the old blog, but the answer back should have been more playful and should have not taken 5 hours to respond.

Social media IS marketing and when cuts happen, marketing budgets are often the first to go and the case with Jones is no exception. Jennifer Cue, Jones Soda’s current CEO, stated in their 2012 Q4 earnings call that, “During the latter part of 2012, we needed to align our operating expenses to the company’s capital resources and the size of its current business. We eliminated top-heavy corporate overhead along with marketing expenditures that did not fit our brand image.”  This all happened around the time the blog entry stopped, which is probably not a coincidence.

Can social media save a company? Probably not. Can it add value to a cohesive and structured marketing campaign? Absolutely.

You wouldn’t think I’m a fan based on my most recent post (yes, shameless plug) trashing the soda industry on GeekHealth!  But, I truly hope Jones Soda Co. is able to weather the storm and make it, as I AM a fan (who DOESN’T like Tofurkey & Gravy Soda?!) and occasionally enjoy their products—especially on an Alaska Airlines flight!  If you are a fan as well, help them out by following them on Twitter and like them on Facebook!

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Filed under 2013 - Post 1, Content Tips, Social Media Strategy for Companies

Redbox and the Social Media

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Over the last few years Redbox became a popular destination for movies and video games. It has about 34,600 locations nationwide. Redbox gained its popularity because it is easy, convenient, affordable, and fun. I have been using Redbox for few years and I love it.

Redbox uses the social media like other companies. However, its social media strategy is really interesting. Although Redbox uses the social media heavily, its effort is focused on very limited number of social media channels. Most of Redbox present is in Facebook and Twitter.

One of the things that drew my attention was the way that Redbox engaged its customers using the social media. Redbox engaged its customers by running social media contests and giving away promotions to watch movies for free for their fans and followers in the social media.

In 2012, Redbox launched a social media contest campaign called “Share your love”. The contest is simply to upload photos about sharing the love of Redbox to Brckfish platform using Facebook and/or twitter accounts. In less than 48 hours, they received more than 111,000 engagements and 700 unique photos.

Redbox focus and engaging customers are the main reasons for their success in using the social media. That resulted in increasing their customers during a time when consumers are turning away from subscription movie rentals.

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Mobile Food Rodeo 2012

For those of you who like…nay, love food, and specifically of the mobile truck variety, the annual Seattle Mobile Food Rodeo is THE place to be. Now, this year’s rodeo just closed up shop about a half hour ago, but let me show you some of what you missed:

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Feel free to check out the other details of the food rodeo, and suffice it to say: if you weren’t there today, you missed out! But hey, there’s always next year. Booyah!

http://mobilefoodrodeo.com/

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