“The large print giveth, and the small print taketh away.”
One of the more annoying things about this project has been all the partial trials, and the “oh, well, if you really want something useful, that’ll cost” business models. I’ve spent too much time setting up accounts where I constantly ran into the the dead end of “oh, want analytics, that’s a premium account feature.” Grrrr….arrrg!
That’s why I was so satisfied with SimplyMeasured. It’s not that they, too, don’t have a revenue model, or a premium account, but they are very upfront with the free stuff. And the free reporting tools are great, useful, and they give them away without holding a gun to your head to force your demographic data from you.
Cleverly, the only thing they want is for you to like/follow them on the social media tools you’re using. I think that’s a brilliant marketing campaign, they increase their market penetration and reach by leveraging their grateful users, and the user gets a good set of analytical tools for free. A very reasonable and equitable win:win.
Effective: Adding to the granularity of the the free reporting tool’s usefulness is the output on which posts were most effective (or not), and the number of engagements they had. That data’s available on the fist page, easy to read, and by being so, it makes it quick to convert immediately to action steps that will increase your audience.
Exports: Their reports are not only viewable, they are exportable in a number of formats, Excel and PowerPoint being the most useful. That means you are just a couple clicks away from translating that data into into presentation format or drilling down into it with charting tools and database querying.
Competitive Comparison: Want to know how you stack up against your competitors? Want to see how their campaigns are doing and what’s been effective for them? Want to know what bombs and what rockets without the trial and error? Yes, they’ve got reports for that too. Immediately you can track the how your engagement compares with your competitor, and more importantly, why? The “why” means you now have an action plan for success in your hands.
Organizations that don’t play the smoke’n’mirrors, bait’n’switch games with me are the most likely to get my loyalty and business. If they have to hide their prices from you until you’re nine-tenths through the process of creating an account; or they say they’re going to give you a trial, but it’s crippled; or they claim there is value in their free tools, but you find, it’s uselessly shallow, these are the orgs that I walk away from.
If they play these kind of games up front in your business relationship, just think how they’ll be when you need a customer service agent, or have a billing dispute. No, transparency and clearly defined value proposition with no games is the way to earn my business and I’m happy that SimplyMeasured really delivers.
SimplyMeasured: Take the tour http://simplymeasured.com/tour/