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Tag Archives: Facebook
In a word, “yes.” Facebook Analytics are definitely creepy.
A Facebook group can tell the age of the people that are visiting its site. These groups can tell not only what posts you comment on, but also the posts that you repost or even just the posts that you view. At a first glance, this would sound a little bit creepy to a facebook user.
However, these analytics can be quite helpful to many of the involved parties. Once a Facebook group gets past the barrier of 30 “likes,” Facebook will start providing the group with free analytics. It calls these “Insights.” Facebook Insights tell the administrators more about the visitors to their pages than most facebook users would imagine. They can see reactions, audience reached, and audience demographics on a post by post basis.
While some would argue that this is dipping into the realm of breaking personal privacy, I would argue that facebook does a relatively good job of what they call “anonymizing” the data. While “anonymizing” isn’t actually a word, facebook does do a good job of it, to the point where unless a customer “likes” a page, the group administrators cannot actually pick them out as an individual.
Also, these “insights” can do quite a bit to help improve facebook content at large.
Facebook sees analytics as a good way for their customers to see how engaging different posts are and a tool that will help their customers hone their content to deliver more effective posts. In turn Facebook will benefit because with their feedback, groups start posting more interesting content. This free service is not just to help these groups, it is to improve their overall content and make Facebook more exciting.
How many times have you unintentionally posted to a page you own using your personal id from your mobile device? How many times have you intended to analyze “the reach” of a certain post but landed on a page where Facebook tries to get your credit card details?
If you have faced these problems and many more on your facebook mobile, Facebook Page Manager app will come to your rescue. The page manager app is available for free on Apple Appstore and Android Playstore. However, you guessed it, it is available for 99 cents on the Windows store.
I have been using the pages manager app on my android phone and on my iPad for the past few weeks and I have a love, hate relationship with it.
What I Love: It serves my basic purposes such as posting photos and updates to my page, quickly analyzing the reach metrics for a particular post and getting a summary of the page metrics such as “Total Likes”, “People Talking about the page” and “Weekly Total Reach”. You cannot do many of these using the main Facebook app on your mobile device. Though I have not managed more than three pages, Facebook claims that one can manage up to 50 pages using its Pages Manager app. This feature is pretty useful for people who own multiple pages. Another great feature about the app is – the notifications and messages are not cluttered with everything – When you select a page, you can view notifications and messages relevant to that page. The best feature of this app is that you can schedule posts – This is not very intuitive though. When you click on “Update Status”, there is a small clock icon that lets you schedule posts for future. You can also view all your scheduled posts.
What I Hate: While there are many features that I love about the app, I do think it needs a lot of improvements. First and foremost, it does not allow you to tag people or locations – I consider these as very basic features and it is a shame that the app was released without these features!. While you can view admins, you cannot add/remove admins. Also many of the page specific analytics such as likes/reach trend, likes/reach demographics, check-in information etc. cannot be accessed through the app!! The thing that I hate the most about the app is the lack of a search feature within this app!
In summary, I think this is a great idea and has a huge potential to help admins manage their pages effectively. However, in its current state, the app seems to be half baked. It experiences network timeouts while posting pictures and due to lack of features, you will find yourself going to the main facebook app or to the browser on your laptop in order to effectively manage the pages you own. Facebook really needs to invest more in Mobile!
Residents of Seattle’s Greenwood neighborhood have watched Chuck’s Hop Shop evolve before their very eyes. What was once a ramshackle bodega that one would not let their children (or mother’s) enter, is at present one of Seattle’s largest and most beloved beer destinations. When Chuck took over the space he added some fresh paint, better lighting, and overall made the store more welcoming. Still, it was a convenience store with an interesting, if modest beer selection. Over the course of the first two years shelves filled with Hostess and Frito Lay snacks were replaced with more refrigeration cases and beers from across the globe. Chuck would partner with local breweries for special tasting nights. The interesting environment combined with his friendly demeanor found patrons wanting to linger longer and taste the interesting beers. Soon Chuck brought in beer on tap, for sale in growlers or to consume in the store. After just over two years, the shop has transformed into a neighborhood pub/7-eleven/community gathering spot. The place is always packed, and with neighborhood kids and dogs also welcomed, has a frenetic energy all it’s own.
Chuck’s social media strategy followed a similar transformation. Initially their presence was limited, as Chuck’s seemed to still be figuring out what they wanted to be. The uniqueness of the transformation was just the kind of thing social media helped spread. Many wanted to share their pleasant experience in such an unusual space. Through local neighborhood blogs, Yelp, and Foursquare the secret slowly got out. Now that attracting customers was no longer an issue, Chuck’s social media strategy transitioned from passive to active, adding greater value and building a community outside of the store. Chuck’s inventory changes daily, and keeping customers abreast of new products keeps them coming back into the store. Given the high amount of alcohol consumed in the store, the need for food options beyond Doritos was addressed by inviting local food trucks. Seven days a week, a different food truck is parked in Chuck’s lot. Given that food and beer changes daily, Chuck’s has little challenge with sourcing content for their Facebook or Twitter pages. Daily updates ensure that customers never forget that Chuck’s is nearby.