In order to analyze social media activity for both Christie’s & Sotheby’s, I used Topsy to look at their Twitter activity and Simply Measured to look at their Facebook activity. These are two most active channels for both. Christie’s is clearly winning the Twitterverse as well as Facebook both in terms of quantity and quality. Christie’s has higher number of followers and tends to do a better job sustaining the engagement of their followers. Sotheby’s appears to be using the channels primarily as a marketing channel to advertise for upcoming auctions or shows whereas Christie’s continues to have a dialogue with their clients to stay engaged.
Would you pick between the two based on their Social Media activity? If you say yes to that, then I recommend you click on the links above and make your own bid.