So why does a TMMBA class have a public facing blog? Why are assignments submitted in a such a way that the whole world can view them?
One of the main themes that will be surfaced during this class is the idea of a “social culture.” The social culture permeates not just friend groups, but small businesses and large corporations.
You all likely have co-workers who are leveraging the social culture inside their organizations to accelerate their career paths, defining themselves as subject matter experts in channels where their higher-ups can notice them.
You’ll be writing about companies, products and social media tools on this blog. Some of you will get responses from the marketing people at these companies. You’ll be able to tell who the really smart companies are, because they will reach out to this group of 100 Technology MBA’s in one of the country’s technology epicenters, and ask you to demo their products.
Also, this class – and this blog especially – is a safe sandbox to experiment with new ideas. Try types of content or writing styles you might not put on a personal blog or LinkedIn profile. Test what works and what doesn’t. Have some fun with this form of media.
Above all, see if you can figure out how a social culture can benefit you.
Harmony Healing Nutrition Center was founded in honor of Leo J. Bolles, MD, my husband’s grandfather.
Dr. Bolles combined the best of traditional and alternative medicine. His complete approach for treating the underlying causes of biochemical dysfunction led to remarkable results. Through the years many were healed, oftentimes coming to Dr. Bolles only as a last resort. With great appreciation and respect for Dr. Bolles’ comprehensive health-promoting philosophy, he decided to study nutrition because he believes nutrition is the foundation for optimal health.
I am very excited to see two imaginative companies, led by students from the UW TMMBA Program, make it on to the next round of the University of Washington’s Business Plan Competition.
- GroBox aims to make it super easy to grow your own fruits and vegetables in a small amount of space.
- Splitpen is a creative online outlet for ordinary people of all abilities to come together and co-write stories with multiple plot lines, sub-plots and endings.
Both of these aspiring young companies will be showcasing their programs in social media campaigns in the coming weeks. Be sure to keep an eye out for them.
We are a group of University of Washington MBA students who are helping to raise awareness of the UW Foundation and the great things it does.
Some of the groups may have already built one or two of your social channels by now. If so, this blog is a great place to announce them. Feel free to upload a screen shot and/or a link, in order to direct traffic from here over to your new channel. It should help a little with SEO as well.