In order to analyze social media activity for both Christie’s & Sotheby’s, I used Topsy to look at their Twitter activity and Simply Measured to look at their Facebook activity. These are two most active channels for both. Christie’s is clearly winning the Twitterverse as well as Facebook both in terms of quantity and quality. Christie’s has higher number of followers and tends to do a better job sustaining the engagement of their followers. Sotheby’s appears to be using the channels primarily as a marketing channel to advertise for upcoming auctions or shows whereas Christie’s continues to have a dialogue with their clients to stay engaged.
Would you pick between the two based on their Social Media activity? If you say yes to that, then I recommend you click on the links above and make your own bid.
In the past we’ve covered the social presence of Nike versus its much smaller competitor Reebok. Now that we have new social analytic tools at our disposal, we can continue the comparison with some cool insights. I used both TOPSY and socialmention*.
Starting off with tweets per day
While it was clear Nike would have many more mentions on Twitter, . I took a look at the past month and found an interesting pattern. Nike is much more volatile. It goes from ~70K to almost ~200K with a day (new campaign launch), dropping back just as fast to around ~90K for the rest of the week. The news just doesn’t stick, it gives only a temporary bump. Reebok on the other hand is much more stable, sure it has some ups and downs, but they tend to take a while to build up and then decrease. Funny enough, when comparing to the generic term “sneaker” – we can see that it has consistently outperformed the Reebok brand. So is the brand weaker than the product, or is Nike the outlier by being strong than its product (like “Frigidaire” used to be compared to “Refrigerator”).
In this case – it’s a tie. Topsy reports that over the past month Reebok had a positive vs negative sentiment score of 70 (from 154K tweets) versus Nike’s 72 (from 2.5m tweets).
Socialmention gives us a bit more in-depth information. It rates Reebok as heaving a 39% reach and a 12:1 sentiment ratio – meaning 12 positives for each negative mention and a huge neutral majority. Nike o the other hand, has an ever so slightly larger reach of 46% with a better sentiment ratio of 16 positives for each negative.
Samsung’s advertising campaigns suggest that the next big thing is already here (their phone of course). Jump past the break to see what the social media world thinks…