Category Archives: 2013 – Post 3

Crowdbooster is a social media analytic SAAS product offered by Conversely, Inc., a company formed by three Stanford graduates in 2010. Crowdbooster tracks, measures and reports the effectiveness of entries on multiple Twitter and Facebook accounts. Comments, replies, retweets, shares – all can be tracked in real-time so that response and reach can be measured and quantified immediately through reports and charts. The reach and engagement of individual Facebook posts can be viewed, giving companies the ability to see which messages were well received by their followers. Using this information, companies can make future messages more engaging for their audience. Fans and followers can be ranked based on how often and how they engage with posts, allowing companies to notice and recognize this loyalty. Social media professionals can also use the software to schedule tweets and posts to be released at the historically optimal time of day to ensure maximum reach.

One of the best features of Crowdbooster for companies seeking to expand their reach is the list of “influencial” twitter follower engagement (Crowdbooster uses Klout scores to determine “influence”). Using this information companies can interact with their most influential followers.

Though Crowdbooster does not offer a freemium service anymore, a free 30-day trial is available. An excellent review of Crowdbooster tools, complete with videos, is available at


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clicky provides a ton of data around what is going on with your site.  The nice part is that it can do this for any site, regardless of t.  It seems a bit overwhelming at times.  I’ve found that getting the information and stats is not a problem no matter what the tool is that you use but understanding it or making sense of the data is the hard work.


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ViralHeat – Warmer than cold, but not hot.

Filtering through all the social media analytics tools can be very daunting.  There’s a ton of feature overlap, faux-free access, and UI’s that are all over the board.  Enter ViralHeat.  ViralHeat is not the perfect tool, but it wins on a couple of different fronts. First, the interface is extremely simple and straightforward.  Where others are cluttered with fancy dashboards and real-time updates, ViralHeat keeps it clean by allowing you to focus on exactly what you want to see, be it updates from a single source or an analytics dashboard.  It’s a no-nonsense UI approach.  ViralHeat also has a very clean publishing interface to push content to all of your social media channels.  This feature would have been very useful to have at the beginning of this class!  Why is it warm and not hot then?  There were a couple of glitches setting up sources that required me to go into Facebook and remove and then add their app and it still didn’t work quite right.  Other sources worked perfectly but a glitch with Facebook is almost a non-starter.  They also charge $100 per month, and for a product that’s been paired down to basics, the price seems too high.  If ViralHeat modified their pricing to match the product and smoothed out some of the source acquisition issues, they’d definitely warrant the “heat” in their name.

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uberVU – Offering actionable intelligence

uberVU claims itself to be the best social media monitoring & engagement platform for the Forbes Global 2000 marketing departments. It was chosen as a winner of Seedcamp 2008. First thing that caught my eye was uberVu’s familiar Microsoft Windows 8 tile like dashboard.

“The product and output you get from uberVU is just as good as the more expensive options out there. Plus you get the reports, sentiments, graphs and all the pretty things.”

uberVU can be used with groups and can connect to Twitter, Facebook, and LinkedIn as well as general Web searches. To post content, you just click on the pencil icon on the top left menu bar. Ubervu has what it calls a “smart schedule,” which figures out the best time to post your content for maximum engagement. You can see in the image below, that gender and platform distribution analytics have been displayed in a clean and easily decipherable way.


uberVU can be used to measure overall mentions and brand sentiment within several communication campaigns. The reports are easily customizable with drop down filters. They are constructed from scratch using a series of graphical choices. Reports can be emailed to you on a regular basis so that you can show your customers the value you bring to the table.


I have been informed that a uberVU account executive will be touch to create my personalized walkthrough. Hopefully uberVU’s online support is as good as its customers say it is!

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SimplyMeasured, where free means “free” + value add.


“The large print giveth, and the small print taketh away.”

One of the more annoying things about this project has been all the partial trials, and the “oh, well, if you really want something useful, that’ll cost” business models.  I’ve spent too much time setting up accounts where I constantly ran into the the dead end of “oh, want analytics, that’s a premium account feature.”  Grrrr….arrrg!


That’s why I was so satisfied with SimplyMeasured.  It’s not that they, too, don’t have a revenue model, or a premium account, but they are very upfront with the free stuff.  And the free reporting tools are great, useful, and they give them away without holding a gun to your head to force your demographic data from you.

Cleverly, the only thing they want is for you to like/follow them on the social media tools you’re using.  I think that’s a brilliant marketing campaign, they increase their market penetration and reach by leveraging their grateful users, and the user gets a good set of analytical tools for free.  A very reasonable and equitable win:win.


Effective: Adding to the granularity of the the free reporting tool’s usefulness is the output on which posts were most effective (or not), and the number of engagements they had.  That data’s available on the fist page, easy to read, and by being so, it makes it quick to convert immediately to action steps that will increase your audience.


Exports: Their reports are not only viewable, they are exportable in a number of formats, Excel and PowerPoint being the most useful. That means you are just a couple clicks away from translating that data into into presentation format or drilling down into it with charting tools and database querying.

Competitive Comparison: Want to know how you stack up against your competitors? Want to see how their campaigns are doing and what’s been effective for them? Want to know what bombs and what rockets without the trial and error?  Yes, they’ve got reports for that too.  Immediately you can track the how your engagement compares with your competitor, and more importantly, why? The “why” means you now have an action plan for success in your hands.


Organizations that don’t play the smoke’n’mirrors, bait’n’switch games with me are the most likely to get my loyalty and business.  If they have to hide their prices from you until you’re nine-tenths through the process of creating an account; or they say they’re going to give you a trial, but it’s crippled; or they claim there is value in their free tools, but you find, it’s uselessly shallow, these are the orgs that I walk away from.

If they play these kind of games up front in your business relationship, just think how they’ll be when you need a customer service agent, or have a billing dispute.  No, transparency and clearly defined value proposition with no games is the way to earn my business and I’m happy that SimplyMeasured really delivers.

SimplyMeasured:  Take the tour

Eriel is:


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Tweriod gives you the timing data you need, as long as Whale Tail lets you.

Despite being a student in the Technology Management MBA program I am not the most tech savvy of people. When I look at a reporting tool I want 2 things: an idiot proof user interface, and meaningful data. Tweriod, a tool for tracking when your Twitter followers are online as well as your mentions, does a good job of providing both with only one minor nitpick.
Tweriod is a very user friendly tool. The process to sign up should have been relatively simple, I provided Tweriod with my username & password from Twitter. This is where my nitpick comes into play. Instead of receiving the all okay I received an error message that my sign-up did not work properly, and that this may be due to “Whale Tail.” What the heck is “Whale Tail?” It turns out that “Whale Tail” is the nickname of an image used when Twitter goes down due to being over capacity. Thankfully a Google search provided me all of the information I required, but a non Twitter savvy person might not know what “Whale Tail” means and have a very awkward conversation with their IT department regarding the error message.
One I was able to sign in the process was painless. A report was generated and sent to my e-mail in mere minutes. Tweriod advised this may take an hour or two, but my guess is the 200+ followers didn’t need much time to develop information for. The reporting is delivered via a slick UI, though download of the data requires a premium account. Though you can run ad hoc premium reports, which is nice if you don’t think you’d need this information monthly. Other features you receive with a premium report or subscription is download capabilities in an excel and PDF format as well as the ability to get the data for all of your followers, not just the last 1000 that are on the free report.
When analyzing the data for FromFidowithLuv’s twitter account I found out that the majority of users tend to be active later into the afternoon and evenings. Those early morning twitter broadcasts were only being viewed by a dozen people, while we could get up to 50 people online in the afternoons. This data becomes even more useful if one would like to utilize Dash, which links directly from Tweriod’s website to post your updates at times most appropriate to your followers.
The tool was very easy to use and provides great support for those who use the free version. The premium version could be very useful for those who wish to target updates and responses to actively engaged in dialog with followers. Overall, I’d recommend the product, as long as you don’t get blocked by the Whale Tail.

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Viralheat – Simplification of Social Media

ViralHeat is a unified social media tool geared towards marketing. This tool is very well used for brand management. The other notable feature of this tool is to stay competitive and monitor your competitors.This way you can always be ahead of the competition. ViralHeat can track campaign performances and analyze the data. The tool can be used to understand what is being pinned, identify influencers, locate boards (search) and engage with interested audiences.The tool can also be used to track blogs and websites that are engaged in talking about your businesses and brands. Important updates on brands, topics or products can be alerted in real time using ViralHeat. ViralHeat also provides with application interfaces that other programs can use to integrate the social media data into the applications.Overall this is a nice feature rich tool.

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Viralheat trial leaves users out in the cold

Fortunately, in the social media frenzied world that we currently live in, options for analytical tools are abound. However, like every other type of product in the market, you’re destined to find a few lemons. In my personal opinion, Virlaheat is one. Viralheat was created help companies and individuals identify key trends, understand community engagement and perform competitive analysis for their social media campaigns but that’s not the feeling I got from the software. Before I get into the details, I would like to preface my statements with the fact that I only used the demo version and not the “upgraded” site but let’s be honest; do you buy a whole block of cheese at the grocery store when the sample tasted bad? For those who want to judge for themselves, one can find the product at After you sign up through an email, twitter or facebook account for the software, a two second tutorial shows you how to add in your social media accounts.  Once this is complete, a user is able to pick from a group of options on the dashboard.

The main functions of the tool include:

Publishing- Viralheat allows a user to post directly on Facebook, Twitter, blogs, pintrest, Youtube, Google+ and LinkedIn profiles from the dashboard, however, the interface is a bit poor and the demo version will only allow a user to add one account per source. But in case you forget, the website is happy to supply you with an annoying pop-up asking if you would like to upgrade. It also appears that the software has a hard time distinguishing between personal accounts and pages on face book. While this function does saving people the hassle have having to repost similar message on multiple social media platforms, there are much more user friendly products out on the market.

Analytics – The analytics dashboard is extremely weak within the demo version. While the company claims that there are multiple tools to determine traffic, top mentions, top positive mentions, top negative mentions and top influencers, the trial version only allows an individual to track follower, likes, tweets and PTAT. The company’s website claims that the software utilized over 600 data points to give “the most detailed analytics ” but if that’s the case, they must be saving it all for the premium version.


The Explore Function- Is the only saving grace of the trial version. This tool allows a user to search social media sites for mentions using key words. It is a great way for viewing how others are reacting to your social media campaign or similar topics and it allows a user to see how a competitor is performing in their campaign.

Overall, I think the structure of the trial version is poor even though it is nice to be able to view all of your accounts on one tool. The major problems I see with the product is that it doesn’t have a friendly or attractive user interface and potential customers are not able to  dabble with all of the tools and capabilities of the program without shelling out the bucks first. With similar products on the market that allow for 30 day trials of an entire product suit, I found myself disinterested with this product rather quickly.

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Minilytics is a free Facebook analytics tool, a mini version of PageLever by Unified (Facebook:, Twitter: @PageLever). PageLever is a full suite of analytics for Facebook.

Minilytics gives you answers to common marketing questions about your Facebook page. At any time you could seek answers for up to four questions. The website claims that new questions are added frequently. I tried this tool for our social campaign’s facebook page Plastic Free Seattle (Twitter: @pf_seattle), and got quick answers to four

1. What’s my best performing post last month?

Minilytics identifies the best performing post by analyzing the reach, user engagement, people talking about the post and the overall virality of the post.


2. How much would it cost to quadruple my reach?

Minilytics computes what it would cost to quadruple the reach based on the current organic (without ads) reach of the posts. The only issue I saw here was that Minilytics reported a $0 cost to quadruple the reach, which I’m attributing to a significantly low current reach with our campaign.


3. Which recent posts should I have promoted?

Minilytics identified 3 posts from the most recent 100 posts that we should have promoted. It bases this computation on the overall level of engagement with the posts. Minilytics also provides an option to promote those posts with PageLever or Facebook.


4. Who should I target my promoted posts to?

Minilytics looks at the reach of your posts and people talking about your posts and identifies the demographic group that engages and creates more stories about your page and its content. Minilytics provides an opportunity to promote using PageLever or Facebook.


Minilytics also generates a one-page report with the results for these four questions


Overall, if you’re wanting to take a quick look at how your campaign and posts are trending on Facebook, Minilytics provides a quick and easy tool for making sure you’re doing the right thing. You can always go pro with the full version, PageLever by Unified

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Does your Facebook page really hit? How can you tell? What are some of the things you could do right now to bolster the page for your business or group, and enhance the experience for your user base?

Likealyzer does all of this and more.

In their own words:

“LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world – Facebook. The free of charge service will provide you with detailed information and explanation of identified issues, tips on how to address these issues and much more.”

We’ve been using Likealyzer to better the Shaping Sherpas landing page on Facebook and it’s come in handy for a few different reasons; chief among them is understanding what we can do better to build our audience.


Try it out.

Also, while you’re at it – remember that by training Jiu Jitsu, you’ll be able to focus better at work – and have more concentration to spend time using cool tools like Likealyzer.

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Facebook Insights

To prepare for our final presentation this week, I figured I might as well go directly to the source to see what kind of analysis Facebook could provide.  At the top of the page you can see that we have a total of 115 likes.  You can also see that we have 54,854???  I have no idea what this number is.  Surely it can’t be total people who have seen our page.  I have found that on Facebook there are quite a few statistics which I believe there is voodoo math behind.

Facebook Stats


The chart to the left shows the  peaks and the lulls (of our posts and our followers engagement).More specifically it shows our posts, the # of people talking about our posts and the weekly reach.  Although this chart provides a nice little activity summary, it doesn’t provide you with enough information to assess the strength of your campaign.  However, it does clearly show the relationship between posts, virality and reach.  As you can see, we practically dropped off the radar around 4/21 but after posting a few more items we were able to increase engagement again.

Next, I took a closer look at the analysis of the content we posted.  We were always trying to figure out what content people would want to get engaged with.  People liked the pictures of the cute puppies and kitties, but most people didn’t like them enough to want to share the post with their friends or make comments directly on our page.  When looking at the posts which had higher virality than others, there really was no common thread.  Yes most of the pictures which were shared did have cute animals in them (as did most of our posts) but there was no smoking gun to be found based on this analysis.  The most useful part of the post analytics page was that you could click on the bullhorn to easily promote a particular post.

Post Data

Finally, we looked at fan demographics.  It was no surprise that 56% of our fans are female (thanks Evan!) and that most of our fans live in the Seattle area.  It is interesting that we have 1 follower in Canada and 1 in Nigeria, but again – not all that useful to know..

To sum up my experience with Facebook analytics, I found it useful as a high-level tool but it didn’t give me the deeper level of understanding which may have helped us increase fan engagement.  As a free tool, it was sufficient for my needs but I definitely wouldn’t pay for it.







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“Offers social media analytics with suggestions and tools to help you improve your online presence.” Founded in 2010, Crowdbooster was originally free with the idea of eventually developing more robust analytics to entice paying customers. But by 2012, they opted to eliminate the free option (instead offering a free 30-day trial) and launched 3 paid plans ranging from $9/month to $99/month. This change allowed them to focus on developing features that were intended for paid subscribers.

Crowdbooster currently supports Facebook and Twitter. Once you connect your accounts, you can view a simple dashboard that provides aggregated KPI’s for each of your feeds. But what I liked most about the dashboard was the fact that the graph provided a simple representation of reach and engagement.


To the right of the dashboard, there is a recommendation about the ideal times to post (and schedule) future posts to maximize reach.


Finally, through the Engage view, you can see, per channel, your “Top Fans” (Facebook) or Top Retweeters and Influential Followers.


Crowdbooster is easy to get up and running and relatively intuitive. I would like to see some correlation between the Facebook and Twitter feeds over the monitored period of time. 

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Free and Worth Every Cent

I took a run at Tweriod to see what the user on-line profile looked like for our GeekHealth Twitter followers. After authorizing Tweriod to access our Twitter account, the web site told me to wait for up to an hour for the results to be compiled. I was optimistic that it would take less than an hour, since we have a pretty small, fairly new following. I was wrong. It took over an hour for Tweriod to analyze the 1412 followers on our account, and compile a report.

Upon receiving the notification email, I logged back into Tweriod and pulled up the stats. It turns out that most of our followers are online between 6am and 5pm, and this is when we should send out tweets for the most impact.


That’s some meaningful insight! In a slightly more granular view, there were specific hours when we could have more impact. Apparently geeks only read tweets when they’re at their computers, working, not during their lunch break, or when they’re sneaking an afternoon snack.


There may be more value in the Premium version, but I can get excited over the free demo.

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Here is a simple tool that is free, easy to use, and gives you some useful statistic about your twitter account.

Just enter your twitter account name and click Graph my Tweets. It generates following statistics.

Average tweets / day – Simple average of your tweets on daily basis


Average tweets / month – Simple average of your tweets on monthly basis

Tweet Density / weekday – Graph of tweets by week day

Time of day – Tweet statistics by time of day




It also gives some other useful statistics about your replies and retweets.



It essentially has the same functionality as Twoolr’s free version.

However, the product development has been discontinued.

Nevertheless, its useful for basic statistics.


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Absolutely Pin-tabulous

pinterestI just don’t “get” Pinterest.  I know there are a lot of people that LOVE “pinning” photos of products, memes, recipes, baby pics, blah, blah, blah, but I haven’t figured why. It seems any of these objectives could be achieved by a quick Google search and you’d probably get better information. Regardless, I started to use Pinterest for my work because I was told it would become a great lead generator for traffic to our website. Well, I’m still unsure how that all works but I gave it another go with our Entre 528 and used GeekHealth to establish an account.  We launched six weeks ago and I needed to analyze the data to see what it means, how can I improve engagement and what do I need to do to get to the next level. So, I checked around for any tools to help with analyzing my acidity and surprisingly there are very few tools to begin with and none that I found were all that great.

Here are the few that I found and tried out with varied results:

repinlyRepinly & Pingraphy

These were only helpful in navigating what is popular at the moment (apparently Elephants and Babies are hot this week) and how to post pins to increase popularity. They weren’t that helpful in developing sound strategies around how to get more followers and to drive traffic to your brand or increase brand awareness. They both also allow you to “schedule” your pins in the same way that Hootsuite or Buffer allows you to schedule Twitter and Facebook posts.  Neither were that helpful as a business but I think good for a management tool if you are going to use Pinterest a lot as a consumer.


Highly recommended from all the review sites, but seems to have gone out of business. The website is up and running works, but doesn’t allow you to register anymore. Boo! A big fail.


This actually was the most helpful in terms of measurement and potentially providing some valuable information for businesses.  You can actually get a “Pinfluence” score simply by adding your Pinterest handle.  It scores you on reach, activity and virality of your boards and pins.

Check out GeekHealth’s profile and how we got a 23 out of 100 Pinfluence score.  Final thought––meh.  It isn’t that great and doesn’t provide much value beyond how to get a better score and perhaps more engagement.


Note: Pinterest actually just launched it’s own analytics service (but for businesses only) and sounds more promising than any of the tools currently available on the market.


Filed under 2013 - Post 3, Analytics

Be Apptentive

I was spending my sunny Sunday evening with a cold Coke on the side, going through our blog (entre528) to see what our friends came out with analytics section.  While I was fascinated by the choices available, I was trying to choose best one by my own search.

I heard some fight broke between my two younger daughters while there playing on the lawn with Sprinkler ON.  Each one was complaining about other for a small issue I did not know.  It was a regular experience and I chose to remain silent until I heard one of them yelled “You should have told me that…”.  That was my moment and I started thinking about predictive analytics for Social Media.  I immediately gave them some sugar treats to divert their attention and came back to web.   I remembered Andy saying in the class about a tool which would predict the trend of most tweeted words in coming days.  As always, I did not find what I needed from my notes.

While searching for the notes, I came across the presentation for Apptentive in our VC class.  This is sort of proactive (not predictive) analytics where you influence customer sentiments (aka posts / tweets) online favorable to your brand.  Hmmm interesting – I wanted to know more about how they do it to solve my VC case as well Social media write-up.

Call it as Proactive reach or mobile CRM, this platform (api?) will give you the analytics on how many customers had problems with the application on particular step and work with customers proactively.  This will not only enable the app owner to fix the problem in the app or help the customer to configure correctly.

Once the customer gave negative comments in the Appstore, the app owner should live with the post, even though he fixed the problem reactively to the customer.  Apptentive puts the App owner in the driving seat by alerting possible issues upfront.

The impressive lists of companies benefited from Apptentive include Yahoo!, Urbanspoon and

The most fascinating thing about this space, there are many competitors out there in the market place.

  • Appboy
  • Mixpanel
  • Localytics
  • Appoxee
  • Urban Airship

The differentiation may be part of the analytics support by each tool to the app owners.

Current statistics (results) show the boost in the AppStore ratings after using the product. Apptentive claims that Urbanspoon improved customer rating from 3.5 to 4.5 after using Apptentive SDK.

So – all of the app developers who are interested in knowing how their product is received in the market and sentiment, please be apptentive.  This will make you stand apart from those who use descriptive analytics (rear view mirror) because you used proactive relationship management (Windshield mirror).

Good luck with your next app!

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Follerwonk – Who follows you matters

Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.

Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:

Screen Shot 2013-05-06 at 3.38.30 PM


And now for Safari Books Online:

Screen Shot 2013-05-06 at 3.39.53 PM


The social authority diversity with Kids2Code is  much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!

The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by

Screen Shot 2013-05-06 at 3.43.21 PM


By way of comparison here is Safari’s chart.

Screen Shot 2013-05-06 at 3.45.25 PM


You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.

Screen Shot 2013-05-06 at 3.46.55 PM

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Social Mention

Social Mention is a free social media search tool that provides real-time analytics. Simply type in your company, product, brand, even your name, or anything else you are curious about and this tool will find the various social media sources it is mentioned. You can even narrow the search to blogs, microblogs, bookmarks, comments, and more. It even allows you to search in specific social media sites such as reddit, twitter, bebo, wordpress, etc.

Although this tool is not as comprehensive and full of features like most paid analytic tools, such as Google Analytics or Sprout Social, Social Mention is free and provides useful information almost instantaneously. Most paid sites provide an all-inclusive trend analysis based on demographics, geography, number of likes, key influencers and then supplies colorful charts and graphs. However, Social Mention is not into fancy charts, instead it simply combs through various social networks and aggregates content created by users. Along with the links to specific references, Social Mention provides some interesting data. The information in this tool is very useful to understand how the product or company is doing now. Below is how some of the information is calculated:

  1. Strength: the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.
  2. Passion: a measure of the likelihood that individuals talking about your brand will do so repeatedly.
  3. Sentiment: the ratio of mentions that are generally positive to those that are generally negative.
  4. Reach: a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
  5. Sources, Top Users, and more.

I did a search on our project and the result is below. Although we were very passionate with good sentiment, we lacked in strength and reaching out to the general public. The area we seemed to have a challenge with is visibility in all of our social network channels. There was not a mention of either tumblr or Facebook where we posted content – perhaps we were not active enough.

Social Mention

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SocialBakers – Analytics Pro

Well, SocialBakers does not bake cakes and breads but it seems to bake cake-like pie-charts and breadsticks-like graphs pretty neatly for social media. SocialBakers provides social media tools for measuring, comparing and contrasting the success of social media campaigns on Facebook, Twitter, Google+, LinkedIn and Youtube. SocialBakers has been awarded 3 Facebook Preferred Marketing Developer (PMD) badges one of which is for insights.

SocialBakers – Analytics Pro is SocialBakers’ analytics tool. It offers four paid plans but has a 14-day free trial period. I wanted to analyze Facebook and Twitter profiles that ConserveAqua uses extensively. So, I tried out the Basic plan that allows monitoring of three social media profiles for Facebook, Twitter and Youtube.

Analytics Pro breaks down the analytics into following sections based on the channel:

  • Fans/Followers – This section provides analytics about your fans or followers including their distribution, growth rate, people talking about your page, like/following patterns based on day of the week and much more.


  • Posts/Tweets – This section provides content analysis that includes high-level breakdown based on post types, content source, who posted/tweeted and deep dive into individual posts/tweets.


  • Engagement Rating – This section provides distribution of incoming and outgoing interactions, engagement rate,  sharability and interactions by post types and hours.


  • Key Influencers – This section tracks the most active users on the page.
  • Response Rate – This section measures the response rate and time to user questions.


For Facebook, Analytics Pro calculates a score for your page on a scale of 0% to 100%. This score is based on the growth of fans (10%), content (30%), engagement (35%) and quality (25%). A useful feature of Analytics Pro is the ability to compare analytics of two Facebook pages or Twitter profiles. This can be very helpful in comparing your social media campaign against your competitors. You can also download the analytics as an image or a csv file.


When I added the Facebook page on Analytics Pro, it took few hours to calculate most of the analytics which was surprising as our campaign ran only for few weeks. So, if you need instant detailed analytics, then this may not be the best tool.

Overall, SocialBakers – Analytics Pro is a very user-friendly tool for tracking and measuring your social media campaign.

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How far did your tweet go?

Have you ever wondered how far your tweets went? How many people saw it and who those people are? Well TweetReach can help you analyze the impact of their conversations on Twitter. One of the reasons that I like this social analytics tool is because it gives you a simple report on the impact of our efforts on social network, well specifically Twitter.

We are working on a social project with the purpose to raise hearing loss awareness and promote hearing health. We have a Twitter account named HearingZen with 261 followers currently. I hope that Twitter would give us more information on statistics and insight on our performance of this effort. However, Twitter seems to be more interested in the platform play and leave all the analytics to partners who will use their magic wands and generate create reports to make sense of user’s twitter data.

With TweetReach, I can search for any term, including a URL, keyword, hashtag, phrase, Twitter name, tweet text or combination of these, anything that appears in a tweet. Now I have a chance to test out the tool and see how popular HearingZen is. After I authorize TweetReach to pull our HearingZen Twitter data, I got the following report almost instantly.

Capture TweetReach

It shows that we have reached out to 702 user accounts, and 3099 impressions in exposure which is the overall number of impressions generated by tweets in this report – the total number of tweets was delivered to timeline.  The graph shows a breakdown of how many tweets sent by uses with that many followers. Hm…. It sounds like we need work hard to get more powerful influencers (People with more than 1000 followers) on board and tweet about the topic.

Below is the result for Hearingloss that has much broader reach.  We need tag it more with HearingZen to gain increased visibility.

Capture TweetReach 2

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Filed under 2013 - Post 3, Analytics

An API as an analytics tool? You must be kidding.

An API as a tool, really?

When most people go to buy a new car, they do not expect the dealer to hand them a kit so they can build their own, even if the directions are really good. Therefore, it’s understandable why anyone would question how an API can be qualified as an analytics tool.

To get to the point, customized development does not need to be expensive, extensive, or extreme. Rather, I’d posit that a few meaningful analytics which matter to an organization are much more useful than a sea of useless data points. If an API is easy for developers to use then it’s conceivable that custom development for analytics needn’t cost an arm and leg. Moreover, many companies already spend capital for other social media-related development, such as SEO. Therefore, I say if the API is easy and powerful enough, companies should be encouraged to explore hiring (even temporary) staff to create customized analytics pipelines.

With that in mind, I want to examine the Facebook APIs with an eye to whether their ease of use makes them a candidate for development projects, even in small organizations.

Facebook APIs

Facebook has a number of APIs available for public use, including:

  • Graph API
  • FQL
  • Ads
  • Chat

Each one of these APIs is specifically targeted for a set of features. The Graph API, for instance, is designed to give HTTP-based access to the Facebook Social Graph. The Chat API, on the other hand, is designed for integrating with Facebook chat.

The Facebook APIs all work differently, which is a downside; however, this allows the APIs to change over time without impacting each other. For instance, a change in the chat API won’t mean the Graph API has to change necessarily. Since all of these APIs are HTTP-based, integrating with them is relatively painless because the transport layer (HTTPS) is stable, widely used, and very easy to use.

Since I cannot examine all of the Facebook APIs, I want to examine the Graph API in a bit more detail to see how it works and whether organizations at all levels could use it.

Exploring the Graph API

As the Facebook documentation notes, the Graph API is the primary way way that data is retrieved or posted to Facebook.

I headed over to the Graph API documentation page to get started. To bootstrap anyone new to the API, Facebook provides the Graph API Explorer to facilitate tinkering with the API in real time. In this example, I asked the Graph API for my basic information.

Graph API Explorer

If I want more information, I simply need to provide an access token (relatively easy to obtain) and then modify my HTTP request; for instance, to also get my “about” and “birthday” fields, my query to the API is:


That is incredibly easy! With the proper access token, it’s possible to obtain many users’ fields and walk through their social network. It’s not possible to go beyond that; however, you can get most of their “friend circle” data which could potentially be very handy.

You can also use Facebook Query Language (FQL) to find data. For instance, this query will return the IDs of my friends.

fql?q=SELECT uid2 FROM friend WHERE uid1=me()

My thoughts

The Facebook Graph API was extremely easy to use and I do not think it’s unrealistic that a business could hire a small amount of development time to get custom analytics designed specifically for their business. For instance, a Graph API integration could link my customer list with Facebook accounts so I could tell when someone has moved; maybe I am a cupcake shop and I want to send them a free treat when they are engaged.

There are and will continue to be countless options for analytics tools on the market. I’d question, however, whether buying (and in many cases an expensive) an off-the-shelf tool will really be the best option for many companies.

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Filed under 2013 - Post 3, Analytics

Simply Measured, Simply Beautiful

Simply Measured is a Seattle based start-up that is changing the way you view analytics.  You can follow @simplymeasured to get free analytics reports on various social channels like Facebook, Twitter, and Instagram.  The company raised $8 million in January to continue to expand their vision of beautiful, useful, and easy to use reports.  On their website there are over a dozen free reports.  Here are just a few:


The LinkedIn reports is marked as “Coming Soon” and I can’t wait to see what they come up with.  In order to try out the service I put in my twitter handle @mikekennewick and they did the rest.  Here are the results of the report:


With the free twitter report I can see:

  1. Top Keywords Within Follower’ Profile Descriptions
  2. Total Followers
  3. Followers Top Time Zones
  4. Followers by Time Zone
  5. Followers by # of Followers
  6. Followers by Date of Last Tweet
  7. Users by # of Followers
  8. Users by Total Tweets

They also have a really easy way to export to excel and powerpoint.  Here is a screenshot of the raw data for followers list:


You can download my Excel and PowerPoint exports here:

powerpnt excel

Although there are may companies doing analytics on social media one thing that I think is especially well done by Simply Measured is the visualization and easy conversion to the office suite.

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Filed under 2013 - Post 3

SimplyMeasured: Social Media Reporting and Analysis

SimplyMeasured is a great and easy way to perform a lot of analysis on your page. You don’t have to be a paying member to get some good insights on your page as they also have some good free reports you can use. The Facebook fan page report will give you insights on your page’s traffic, how many posts do the admins posts, how many comments and like you got in the last two weeks. They even tell you based on engagement when is the best time to post.



There is also another very useful free report, the content analysis report, which gives you more information about engagement based on the content posted. You can get information on which content like videos or images is working most with your fans so that you can add more of it, and also which content is not working so well so you can improve it or just stop using it.


SimplyMeasured is super easy to use all it needs is the link to your page and your report will be ready in minutes give it a shot at

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Boost Your Crowd with Crowdbooster


Crowdbooster is a nice and simple social media analytical tool that helps you to manage your social media effectively. It helps you to know how effective your post was. It also helps you to know if people were talking about your posts. In addition, it can tell you if your follower or fans increased after certain posts.

Basically, Crowdbooster, can help you to determine how effective your tweets and Facebook posts are. You can use Crowdbooster to analyze the performance of your social media posts and tweets.

Crowdbooster features:

  • It can help you to achieve an effective presence on Twitter and Facebook.
  • It can show you analytic that are connected to your business and your social media strategies (impressions, total reach, engagement, and more)
  • It has tools and it provides recommendations to help you to take action to improve your effectiveness.


Crowdbooster can help you to do the following:

  • See your instant and visual feedback about your performance using the Real-time Twitter and Facebook analytic dashboard.
  • Track the growth of your audience
  • Know who loves most and reciprocate the love.
  • Take actions based on intelligent alerts and recommendations.

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Filed under 2013 - Post 3, Analytics, Uncategorized

Viralheat: Social Media Analytics Tool or Cheesy 70’s Movie?

Coming hot off the heels of SproutSocial, I thought I would take a look at a different social media analytics tool.  And, after looking around on Google for a while, I settled on Viralheat.  I think I was drawn to it because the name brought to mind images of a cheesy 70’s movie, a la Caged Heat.

Viralheat allows you to combine up to 30 accounts, do cross profile searching and analytics, and also sentiment trending.  It is a fairly sophisticated analytics tool, perhaps too sophisticated for a neophyte such as myself.  In the end, I found it to be not very intuitive, and difficult to use.  Another issue seemed to be that everything I wanted to do required an upgrade from the free version to the pro version, then once I did that, I needed to upgrade to the premium version.  If they had just said that you have to have the premium version to do anything of significance, I would not have found the process to be so arduous.

Overall, I find SproutSocial to be much more intuitive, easy to use, and a more robust tool than ViralHeat.

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Filed under 2013 - Post 3

Measure brand sentiment and more with Topsy

I wish I would have known about Topsy a few years ago when I was managing events and looking for a way to measure our brand sentiment for free. Within a few minutes of registering for a free trial I was able to track conversations, geo distribution and sentiment of my own brand and my competitors’ brand.

Topsy 1

With Zebra Jammies 102 Twitter followers and few reTweets it was difficult to get much of a sentiment reading. However any marketing manager who utilizes social media to have engaging conversations with their customers could benefit by trying out this tool.

Even without much of a following, we were able to use Topsy to compare Twitter handles and keywords to see which thrift organizations were trending across social sites at any time. This would be a great way to measure response to product announcements, press coverage and competitive position.Topsy 2

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Filed under 2013 - Post 3, Analytics

Social Mention like Google Alerts, but for Social Media

With so many media sources bringing information at the speed of a keystroke to your attention, how do you keep control of all conversations happening around your subject of interest? Here is one simple and free way of doing that: Social Mention. It monitors more than 100 media sources such as Twitter, Facebook, Google, YouTube, FriendFeed etc. Use it like a search engine except it will deliver you most current information from the main media sources in digested and even quantitative format. Unlike Google Alerts, Social Mention provides a sentiment analysis, hashtags, and trending keywords in exportable format. It also can be set up to send you e-mail alerts on a keyword that you like to monitor throughout the entire media or just selected sources.

I decided to test this tool by looking for any information recently mentioned in social media on the cancer drug  Adcetris developed by a local Seattle biotech company. When I entered the keyword into the search box, I could explore the following options: search All or by clicking at the link below the box, I can select particular media sources.


After pushing the Search button, the tool works approximately ten times longer than Google but the results are more than just a list of references. In the upper-left corner, the results show a score for strength, sentiment, passion and reach.


Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

The first hit from Twitter two days ago links to a Facebook photo of a woman who just finished an annual chemotherapy course with Adcertis, with very supportive and inspirational comments under the photo.


The Social Mention search results show more detail on sources and some statistics, and these are live links: By clicking on the sources, the search results get filtered by the keywords, users or by the source. For example, by clicking on YouTube link, the result show only YouTube videos related to Adcertis.

I found this tool fun, simple and useful. Please try it and you will like it too!

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Filed under 2013 - Post 3

Leverage your Social with PageLever



PageLever goes beyond the basics provided by FaceBook Insights providing hundreds of useful metrics in a clear graphical format. This example shows a breakdown done by age group which can reveal the make up of your current audience and guide your efforts in targeting the right groups in your campaign.

Time Comparisons

PageLeverTimelineAny metric can be compared over the span of any time period. Since PageLever links to FaceBook’s API historical data is already available for use without requiring a download. The timeline comparison allows you to analyze the effectiveness of a campaign by comparing a control time period with that of your social campaign. Differences can be displayed in relationship to the control period.



Do you have a social media crisis brewing, and you haven’t checked your sites in hours?  Is there a buzz happening around your product that you are not aware of yet? For better or worse, you need to know when certain indicators are on the move.   PageLever can monitor key performance indicators in real time, sending you alerts when they cross pre-set boundaries.  That way you can resolve little problems while they are still little.  And fan the fire of opportunities while they are hot.

PageLever also allows the creation of custom dashboards for any department or person’s need. That way KPI’s relevant to that depart are always front and center for real time response.

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Filed under 2013 - Post 3

Brandify: Take a look at your social media mirror

With so many social media channels available these days, it’s bound to get at least a bit confusing to people who are new to it. Small business owners who are experts in the product they sell, but don’t have any experience with social media and yet needed to gain traction in a cost effective way.

Brandify provides a tool that measures your social media exposure and a list of suggestions to improve your social media standing.


Brandify uses a score that aggregates over 80 data points to reflect the strength of your brand online. It includes factors such as whether you have a Youtube channel, how many twitter followers there are, whether google search of your brand shows anything relevant. Business owners, in particular, can run this check for their brand and get specific recommendations to improve their score.


Their dashboard also provides very useful information about each score change. For example, when my Brandify score went down by three points, it told me exactly what happened. This help a lot of social media novices by taking out the mystery from the mythical social media standing. By using Brandify score that looks surprisingly familiar and similar to consumer credit score, Brandify further lowers the barriers to adopting this tool.

Having said that, that are lots of room for improvements. Brandify only supports the largest social media channels right now, which doesn’t include WordPress, for example. Hopefully the Brandify team fixes this oversight soon. The user interface also feels a bit outdated, unlike its main competitor, Klout.

Brandify  includes a basic analytics package that shows the comparison between your brand and similar brands along the social media channels, but the depth of the reporting and data available is not comparable to Klout,

For now, I will keep using Klout as the better alternative until Brandify shows some more interesting features.

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Filed under 2013 - Post 3, Analytics, Uncategorized

Twitonomy: Twitter #analytics and much more…

logo_300x105I think I have found an analytics page. One that is simple to use and I don’t need to sell my 3rd child to get. The process is simple. Just input your twitter account and allow Twitonomy access to the account and in less than a minute you can find out all relevant information that one would need all on one page. The top of the page has tweet history such as tweets per day, user mentions, links, replies, and hashtags. Followed by your tweet history displayed in a chart. What impressed me the most about twitonomy was the “Users” section where I could go and find out who my more popular users are by listing: users most retweeted, users most replied to, users most mentioned, and #hashtags most used. Oh and did I mention this is listed along with a colorful pie chart! Further information showed activity per day, per hour, and platforms most tweeted from. All information easily displayed so that I can visually see where my tweets are going and to whom. I initially analyzed simplymeasured which provided a great display of high level information such as keywords, followers by time zones, followers by # of followers (yea I had to think about that one too…), users by # of followers, and user by total tweets. Like I said all high level, nothing to gain you insight into getting to the details of users and the demographic of your user base. Twitonomy also allowed me to visually see on a map where all my followers were located so that I could further gain insight into what areas of the country and the world my messages were getting to and where I needed to focus more. Twitonomy did require a paid monthly or one-time subscription to be able to obtain more information. Definitely worth a try.

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Filed under 2013 - Post 3