Piwik is a free, Open Source Online Analytics Tool created in 2007. Currently, Piwik is used by almost 500,000 websites and upon my review, I think this number will only increase. As a true amateur in the online media space, I came across Piwik while doing a class project for a website we developed. I was looking for a user friendly, free tool to gain an understanding of our website’s traffic. Having never used an analytics tool before, I had very modest expectations. I was hoping to see how many people had visited our sight, when they visited, and where the visited from. Piwik far exceeded my expectations.
After a seamless and quick download, I was able to do see much more than I expected. Not only could I track the number of visitors and their geographical location, but I could see which Search Engines were used, how long they spent on the site, and if they visited again. This was insight I hadn’t expected, but was beneficial in terms of what specific future content we should post in order to reach our target audience. Even though I am not very technical, the Piwik’s layout is very intuitive and ridiculously easy to navigate. I’m looking forward to digging deeper into the tool and increasing our viewership!
Like many of us, I use social media everyday in both my personal and professional life. Working in Software Sales for most of my career, it is imperative that I’m not only aware of what’s being said about my own company, but also about my competitors and related technologies. What’s equally important is the source of this outgoing information. I was recently turned on to Mention which I discovered via an article on LinkedIn, entitled : 7 Essential Social Media Tools to Stand Out Online“ http://www.linkedin.com/today/post/article/20130328122015-15077789-7-essential-social-media-tools-to-stand-out-online.
Mention is a tool that allows you receive alerts or “mentions” when your name, your company’s name, or anything you’d like to monitor is mentioned anywhere on the web. The alerts occur instantly and are displayed in your “Mention” feed. I have used Mention on both my laptop and mobile device (iPhone5) and I find the app to be user friendly and efficient. I’m currently use the Free addition which gives me 500 mentions per month. The paid subscription for individuals is $19.99 per month and provides 50,000 mentions. There is also a team version for $99.99 per month that provides unlimited mentions. Both paid subscriptions provide statistics and other analytical information. Mention has been a great tool so far, but I’m not sure if I will be upgrading my subscription to paid as 500 mentions is about all I can handle!