Author Archives: sblum10

Downtown Emergency Service Center (DESC)

The Downtown Emergency Service Center works to end the homelessness of vulnerable people, particularly those living with serious mental or addictive illnesses. Through partnerships and an integrated array of comprehensive services, treatment and housing, we give people the opportunity to reach their highest potential. At DESC, uncommon efforts produce uncommon results that eliminate homelessness, one person at a time.

Social media channels:

–Does it look like they follow a content calendar?

No specific pattern is apparent.  When DESC is approaching a fundraising event or other community-wide event, the level of activity increases accordingly.

–How many people contribute to the social channels?

While it’s difficult to determine the number of people posting and managing content, the organization has published 580 tweets on Twitter, gathered 983 Likes on Facebook and produced 6 high-quality videos on Vimeo.

–What is the message they are getting across?

The communications team behind DESC’s social media content has put together fantastic videos on Vimeo, which capture the stories of the clients and communities they serve.  On Twitter, the team focuses on raising support and awareness for fundraising events and connects with other like-minded organizations publicly.  Similarly, their Facebook page is focused on promoting and recapping events, complete with real-time photography to capture community support in action.

–Who are they trying to reach?

DESC is trying to reach members of the Seattle community who share their compassion and drive for supporting those less fortunate.  By leveraging social media channels to tell stories of how the organization connects those in need to those who are able to contribute, the organization creates a compelling narrative for garnering support for their mission.


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Pinkberry vs Red Mango: Who is the Frozen Yogurt King of Social Media?


The battle for the hearts and minds of the frozen yogurt enthusiasts is being waged in a new landscape: social media.  Pinkberry and Red Mango, two of the leading frozen yogurt brands both display equally impressive stats and ambitions on leading social media sites such as Facebook and Twitter.  While Pinkberry can be credited with sparking the recent craze around frozen yogurt when they launch in 2005, Red Mango has been around a few years longer and now boasts almost twice as many locations as Pinkberry.

So which frozen yogurt brand is the king of social media? The answer, like almost everything you’ve learned in business school: it depends.  As you can see from the stats, Pinkberry and Red Mango are more or less even when it comes to Facebook–far and away the largest channel for this industry.  For the other social media sites, Red Mango takes a commanding lead on Twitter and is more active on Pinterest.  They’ve also created a number of actively watched YouTube videos, drawing almost half a million views, a medium where Pinkberry has yet to show much activity.  That said, Pinkberry has a significant lead on Instagram and a slight lead on LinkedIn.

So you decide–will it be Pinkberry or Red Mango? Battles have been won but the social media war is far from over.

The stats:





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