I just don’t “get” Pinterest. I know there are a lot of people that LOVE “pinning” photos of products, memes, recipes, baby pics, blah, blah, blah, but I haven’t figured why. It seems any of these objectives could be achieved by a quick Google search and you’d probably get better information. Regardless, I started to use Pinterest for my work because I was told it would become a great lead generator for traffic to our website. Well, I’m still unsure how that all works but I gave it another go with our Entre 528 and used GeekHealth to establish an account. We launched six weeks ago and I needed to analyze the data to see what it means, how can I improve engagement and what do I need to do to get to the next level. So, I checked around for any tools to help with analyzing my acidity and surprisingly there are very few tools to begin with and none that I found were all that great.
Here are the few that I found and tried out with varied results:
These were only helpful in navigating what is popular at the moment (apparently Elephants and Babies are hot this week) and how to post pins to increase popularity. They weren’t that helpful in developing sound strategies around how to get more followers and to drive traffic to your brand or increase brand awareness. They both also allow you to “schedule” your pins in the same way that Hootsuite or Buffer allows you to schedule Twitter and Facebook posts. Neither were that helpful as a business but I think good for a management tool if you are going to use Pinterest a lot as a consumer.
Highly recommended from all the review sites, but seems to have gone out of business. The website is up and running works, but doesn’t allow you to register anymore. Boo! A big fail.
This actually was the most helpful in terms of measurement and potentially providing some valuable information for businesses. You can actually get a “Pinfluence” score simply by adding your Pinterest handle. It scores you on reach, activity and virality of your boards and pins.
Check out GeekHealth’s profile and how we got a 23 out of 100 Pinfluence score. Final thought––meh. It isn’t that great and doesn’t provide much value beyond how to get a better score and perhaps more engagement.
Note: Pinterest actually just launched it’s own analytics service (but for businesses only) and sounds more promising than any of the tools currently available on the market.