Author Archives: nitinchadha

Christie’s vs. Sotheby’s Part II – Analytics

In order to analyze social media activity for both Christie’s & Sotheby’s, I used Topsy to look at their Twitter activity and Simply Measured to look at their Facebook activity.  These are two most active channels for both.  Christie’s is clearly winning the Twitterverse as well as Facebook both in terms of quantity and quality.  Christie’s has higher number of followers and tends to do a better job sustaining the engagement of their followers.  Sotheby’s appears to be using the channels primarily as a marketing channel to advertise for upcoming auctions or shows whereas Christie’s continues to have a dialogue with their clients to stay engaged.



Simply Measured

SimplyMeasured1 SimplyMeasured2


Would you pick between the two based on their Social Media activity?   If you say yes to that, then I recommend you click on the links above and make your own bid.


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Filed under 2014 - Post 3, Analytics

Are you ready for some football?

Are you ready for some football?

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by | May 9, 2014 · 10:07 pm

How bout some b-ball?

How bout some b-ball?

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by | May 3, 2014 · 8:31 am

Bill the Butcher…..

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by | April 30, 2014 · 7:10 pm

How about some golf, kids?

How about some golf, kids?

Excellent way to get active and learn important life lessons from the game of Golf.

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by | April 26, 2014 · 9:45 am

How about some golf, kids?

How about some golf, kids?

Great way to get active and learn important life lessons from the game of Golf.

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by | April 26, 2014 · 8:47 am

Excellent job by Soccer4Seattle to capture yoots playing soccer on a cloudy Saturday.

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by | April 19, 2014 · 10:29 am

Our team’s cause is to enrich the lives of youths in Puget Sound through culture and activity filled life style.

Channels for Puget Sound Youth Enrichment are as follow:

One of the organizations related to the cause is the Austin Foundation, a non-profit organization dedicated to transforming young lives through fitness programs. 

–Does it look like they follow a content calendar?

Due to the limited social media activity and presence, they do not appear to have a content calendar.

 –How many people contribute to the social channels?

Austin Foundation Youth Board has 11 members and one administrator on their Facebook page.

 –What is the message they are getting across?

“We are conforming a health crisis” and “Get fit” are messages conveyed on their website. 

 –Who are they trying to reach?

They are trying to reach young boys and girls who may be struggling with obesity or other health problems. 

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by | April 16, 2014 · 9:22 pm

Drug Cartels using social media

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by | April 16, 2014 · 5:25 pm

CHRISTIE’S vs SOTHEBY’S; Who wins the social bid?

Image                                     90,251 Likes     47.2K Followers | 4,552 Tweets | 9,840 Following    3,216 Subscribers   0 | 26,721 | 1,206   816 Followers | 237,861 Views   610 Posts | 28,520 Followers | 253 Following   45 Boards | 4,623 Pins | 16 Likes | 7,312 Followers | 274 Following


VS  Image


Image    83,556 Likes     33.7K Followers | 3,924 Tweets | 839 Following    3,593 Subscribers   120 | 53,355 | 1,072

Youku – n/a   434 Followers | 2,710 Views’s   (only for posts tagged #sotheby’s)  520 Posts | 19,136 Followers | 115 Following   35 Boards | 899 Pins | 32 Likes | 778 Followers | 100 Following

flickr – n/a


It seems like Christie’s is bidding up on majority of the social media platform, except for the southeast Asia region where Sotheby’s seems to be more active.  Based on a quick review of content and engagement, Facebook and Twitter seem be the most popular channels for both auction houses.  Christie’s content on YouTube is more current and relevant from a subscribers’ perspective whereas Sotheby’s last post was a month ago and their channel is not as user friendly.  Sotheby’s Pinterest site is primarily focused on their real estate business whereas Christie’s resembles their core auction business.   Interestingly, their Instagram sites are very similar to one another.  Sotheby’s website includes an “All blogs” section that includes detailed write-up and photos from various special events.  This could be a great way to engage followers, but it seems to be utilized as a one-way communication tool.  In general, there is more marketing than engagement by both Christie’s and Sotheby’s, but Christie’s seems to ahead in the social media game thus far.  

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Filed under Social Media Strategy for Companies, Uncategorized