In order to analyze social media activity for both Christie’s & Sotheby’s, I used Topsy to look at their Twitter activity and Simply Measured to look at their Facebook activity. These are two most active channels for both. Christie’s is clearly winning the Twitterverse as well as Facebook both in terms of quantity and quality. Christie’s has higher number of followers and tends to do a better job sustaining the engagement of their followers. Sotheby’s appears to be using the channels primarily as a marketing channel to advertise for upcoming auctions or shows whereas Christie’s continues to have a dialogue with their clients to stay engaged.
Would you pick between the two based on their Social Media activity? If you say yes to that, then I recommend you click on the links above and make your own bid.
Excellent way to get active and learn important life lessons from the game of Golf.
Great way to get active and learn important life lessons from the game of Golf.
Our team’s cause is to enrich the lives of youths in Puget Sound through culture and activity filled life style.
Channels for Puget Sound Youth Enrichment are as follow:
One of the organizations related to the cause is the Austin Foundation, a non-profit organization dedicated to transforming young lives through fitness programs.
–Does it look like they follow a content calendar?
Due to the limited social media activity and presence, they do not appear to have a content calendar.
–How many people contribute to the social channels?
Austin Foundation Youth Board has 11 members and one administrator on their Facebook page.
–What is the message they are getting across?
“We are conforming a health crisis” and “Get fit” are messages conveyed on their website.
–Who are they trying to reach?
They are trying to reach young boys and girls who may be struggling with obesity or other health problems.