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Samsung’s advertising campaigns suggest that the next big thing is already here (their phone of course). Jump past the break to see what the social media world thinks…
Volunteer Match is an organization that connects volunteers with the cause they would like to work with. It makes it easier for people to give back.
–Does it look like they follow a content calendar?
It definitely appears that VM follows a content calendar. While there are definitely posts on their Facebook and Twitter that are specific to that date or time, the majority of the content could be preplanned.
–How many people contribute to the social channels?
It is tough to tell how many people are running the content. The social media presence could certainly be driven by only one person.
–What is the message they are getting across?
Most of the content on VM is there to try to inspire people to take the jump to volunteer. Certainly most of their audience is thinking about volunteering, but their specific goal is to drive their readers to take the next step.
–Who are they trying to reach?
A majority of the pictures posted show young volunteers and they are more active on Twitter than Faceboook. Their target audience is probably age group 18-35.
As energy drinks have changed the way we think about soft drinks, they have also changed the way beverage advertising and social media is done. It is interesting to compare the two different approaches from the new school of soft drinks, Monster Energy to the tried and true traditional, Pepsi. Both are represented on all of the major social media websites, however each uses the outlet for a different purpose as they target a different audience and choose to spend their advertising money in totally different ways.
Pepsi uses social media in much the same way as they use their website, as a way to get more eyes on their advertisements. Although they have Facebook, Twitter, Instagram and YouTube, they only promote the first two.
Flipping Through Pepsi’s social media pages feels much like flipping through the pages of a magazine. Post after post are just traditional product advertising.
Going to the Monster Energy webpage you get a totally different feel. If you didn’t know what Monster Energy is, you wont find out here. The webpage is not made to promote the drink, but the lifestyle. On the front page they give links to all of their social media websites not once, but twice.
Just like Pepsi, they do a good job of keeping the same branding and feel of the webpage across their social media outlets. However; Monster continues their promotion of the lifestyle as opposed to their product. Monster may be spending big bucks on print advertising just like Pepsi, but it doesn’t show, they consistently show off the money they are spending to sponsor events, extreme athletes and party girls.
Even though Monster certainly promotes itself as the cool kid on the block, their numbers don’t necessarily back them up. Pepsi still dominates on followers, likes, talked abouts, and views even with less posts.
The question of who wins is tough to answer, Pepsi makes more net income in one quarter than monster made in sales all last year, but that also means Pepsi should have a much larger budget and following. Also as the “next generation” of soft drink drinkers grow up, will they still want to look at magazine adds, or guys doing backflips on bicycles? If Pepsi wants to keep their advantage they may have to change the way the talk to the world through social media.