Author Archives: Kevin Croy

About Kevin Croy

MBA candidate at #UW and founder of Follow me on Twitter @kevincroy

May I smash your laptop with a sledgehammer?

Last week, someone in our class made a comment that reminded me of this video.  The first time I watched this video, I wondered if I was prepared to say yes to an offer like this.

This is a great idea for a viral video campaign.  It got some traction, but I wouldn’t consider it truly viral with only 105,000 views in a year.  I imagine the campaign would be a lot more effective if the videos were shorter (30-60 seconds), released regularly, and the offer changed for each video.

How much data will you lose when your drive fails, is stolen, or gets smashed?

I recommend using either or


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