Author Archives: KaKay

Maui Jim vs. Ray Ban – a comparative analytics !!!

Comparing the Topsy results for Maui Jim and Ray Ban tweeter performance, it was noticed Ray Ban (@ray_ban) has way more tweeter handle reference than Maui Jim (@OfficialMauiJim). While Maui Jim has only 2.2K tweeter handle reference, Ray Ban has a whopping 83K references. That implies Ray Ban maintains a much stronger marketing and social media presence over Tweeter. Although, it’s interesting to notice Maui Jim’s sentiment score (61) is quite higher than Ray Ban (9.7), and this may be due lower number of tweets and social presence drew lesser resentment for Maui Jim.

Maui Jim – Topsy results:


Ray-Ban – Topsy results:


Both Maui Jim and Ray-Ban shows very similar influence score in Klout. This might be because of their almost equivalent number of channel presence (facebook, twitter, pinterest, youtube etc). It’s fascinating to see a much younger Maui Jim achieved an influence score very close to its pioneer rival Ray Ban. Detailed analysis on this influence score is not available as Klout uses its proprietary algorithm to deduce this number.

Maui Jim – Klout results:


Ray-Ban – Klout results:



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AYSA – Soccer for AZ youth

Our team’s (Team Mighty6) mission is to promote amateur soccer in order to encourage higher involvement in soccer leagues in greater Seattle area.

Another organization with similar cause is Arizona Youth Soccer Association (AYSA), is a non-profit organization that relies on charitable gifts to offer its various programs to foster the physical, mental and emotional growth and development of the state of Arizona’s youth through the sport of soccer at all levels of age and competition.

Does it look like they follow a content calendar?

It doesn’t seem like they have a content calendar. Tweets and Facebook posts tend to cluster mostly on game days – highlighting turning points, goals, after game analysis, and congratulating teams and players.

How many people contribute to the social channels?

As per their official website, they have 16 voting members and three non-voting members. Additionally, they have five administrative office staffs. They have 703 likes in Facebook and 327 followers in twitter.

What is the message they are getting across?

For last four decades, providing excellent soccer playing facilities and supporting social and administrative infrastructure for youths in Arizona.

Who are they trying to reach?

Their target audience is primarily young generation under the age of 19 in the state of Arizona. In achieving that, they are also targeting the parents, teachers, friends, and relatives of teenagers. 

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Ray-Ban vs. Maui Jim – who is cooler?

It’s almost summer time, and yes, in Seattle too. What could be the better time to discuss about sporty, trendy, fashionable and even prescription sunglasses!! Here I am studying the online social presence for two famous eyewear makers: Ray-Ban and Maui Jim.

Ray-Ban is a company with more than 75 years of experience in making various types of eyewear, and has presence over several dozens of countries across all the continents. Until lately, Ray-Ban’s business model barely had the opportunity to utilize online social media as a marketing vehicle to reach customers. It is interesting to see Ray-Ban quickly realized the utility and effectiveness of online social media and became fairly active in several popular social media channels.  On the other hand, Maui Jim made its promising industry entry little over ten years ago that happens to be the beginning of golden era of internet and online media. But surprisingly, Maui Jim took quite a long time to join some of the popular social media channels, for example, it joined Facebook in 2009 and twitter in 2010. This may be little odd to expect from a trendy, fashion company like Maui Jim. Even after they joined several channels, apparently they are not much aggressive in those channels and not actively building up their online assets. On the other hand, Ray-Ban is maintaining its moderately strong online footprints in multiple social media channels.

Let’s have a quick stat on both of their online social media presence across popular channels:


Ray-Ban has 70 times more likes on its Facebook pages than that of Maui Jim, and has 22 times more followers in Twitter. It is noticeable that Maui Jim is very active in tweeting almost everyday of the week with several tweets each day, while Ray-Ban is little sporadic in tweeting, on an average daily one tweet. Maui Jim even responds to every question and concern of its customers and gets engaged in a chain of conversation in twitter. Maui Jim has presence in Instagram, while Ray-Ban doesn’t. That potentially implies Maui Jim’s intention to share and attract fan base much with its fancy sea beach and vacation photos from Hawaii and similar locations. Ray-Ban has a bit of passive presence in Pinterest with only 3,527 followers, while Maui Jim doesn’t even have any footprint in Pinterest yet.


(Photo above is courtesy of

Ray-Ban’s virtual mirror is a cool feature that lets you try-on various shades virtually being on your computer webcam. This reflects Ray-Ban’s marketing efforts to engage prospective customers online and converting some percentage of those interactions into potential online sales. Overall, in terms of online presence, Ray-Ban has much stronger footprint and larger fan base than Maui Jim. It seems both companies are having a head to head fight only in twitter channel. It is prevailing that both the companies seem to be pretty slow in adopting online and content marketing strategies. They are still not exploiting the power of social media at its full extent. Now, only the time will show us, if Maui Jim can effectively strategize and act in tapping into the potential of social media for content marketing or if Ray-Ban takes its activity to the next level in all the social media channels to achieve growing fan and customer base.


Maui Jim:-

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