Although I had Facebook and Twitter accounts before the ‘Social Media for Managers’ class, I had never used them for anything productive besides to connect with my classmates from 20 years ago. When Team Descent of TMMBA class started our campaign on Water Conservation, we automatically turned to Facebook and Twitter because that’s where our initial audience resided.
As campaign goals, we had set out to reach friends and friends of friends who had kids and those who lived in areas where water scarcity had still not knocked on their doors. The first few weeks, we kept posting lot of material on both channels. We saw several likes, many visits, and some comments. It was all great, but we weren’t sure if we were heading down the right path. We started feeling we weren’t in control. Right Feedback was non-existent. We had started a campaign without setting proper controls.
Then in one of the class, a classmate recommended using sproutsoclal (http://sproutsocial.com/). Sproutsocial is a powerful management and engagement platform for social business. I am sure there are other competitive analytics software such as hootsuite, SocialBakers etc., but we decided to try sproutsocial before jumping on hootsuite or the rest. Actually, sproutsocial turned out to be more than adequate for our purposes.
First it had a free trial period. A few steps and we were registered. Then we proceeded to link Facebook and Twitter. A few clicks later, we discovered the Generate Report tab. We were simply amazed at what we saw. SproutSocial allowed us to generate the kind of report we had hoped for. It was able to show us # of impressions, unique users per channel, all the posts we had posted on Twitter, list of influential twitter followers, type of content we had posted, which of them had generated us traction, where our followers on Facebook were located, their age group and so on… Best part is the report is generated on the fly – no more waits unlike other similar tools. We even linked up to Google Analytics, but couldn’t link WordPress. That perhaps was the limitation. It even groups stats across channels.
And lot more reports that you’ll find useful!
If the free version is this good, I can imagine how good the paid version can be. I am very satisfied with this tool and strongly recommend using SproutSocial for Analytics and its other features if you are planning to run social media campaigns.