With so many social media channels available these days, it’s bound to get at least a bit confusing to people who are new to it. Small business owners who are experts in the product they sell, but don’t have any experience with social media and yet needed to gain traction in a cost effective way.
Brandify provides a tool that measures your social media exposure and a list of suggestions to improve your social media standing.
Brandify uses a score that aggregates over 80 data points to reflect the strength of your brand online. It includes factors such as whether you have a Youtube channel, how many twitter followers there are, whether google search of your brand shows anything relevant. Business owners, in particular, can run this check for their brand and get specific recommendations to improve their score.
Their dashboard also provides very useful information about each score change. For example, when my Brandify score went down by three points, it told me exactly what happened. This help a lot of social media novices by taking out the mystery from the mythical social media standing. By using Brandify score that looks surprisingly familiar and similar to consumer credit score, Brandify further lowers the barriers to adopting this tool.
Having said that, that are lots of room for improvements. Brandify only supports the largest social media channels right now, which doesn’t include WordPress, for example. Hopefully the Brandify team fixes this oversight soon. The user interface also feels a bit outdated, unlike its main competitor, Klout.
Brandify includes a basic analytics package that shows the comparison between your brand and similar brands along the social media channels, but the depth of the reporting and data available is not comparable to Klout,
For now, I will keep using Klout as the better alternative until Brandify shows some more interesting features.
Kedai Makan is a relatively new Seattle eatery that grew out of small tents in various farmers market in Seattle. They specialize in Malaysian street food which is quite a unique and new flavor to Seattleites. In that respect, they have been very effective at using social media tools to communicate with customers and to spread the word.
At the early stages of their business, Kedai Makan was a very simple operation with two owners cooking, preparing food, serving customers. They did not have a permanent store front or budget for advertising. Instead, their Facebook page served as a gathering point for customers to learn of the menu for the upcoming farmers market. It was also a place for customers to meet each other and share their own experience with Malaysian food. And since many Seattleites are not familiar with Malaysian food, Kedai Makan posted articles about street dining experience in Malaysia, as well as photographs of various Malaysian dishes they are serving, to reduce the surprise factor for customers.
Many of their customers expressed happiness to find dishes they grew up with, or they have come to like through Kedai Makan. The best thing about social media for these customers, is the ability to digitally associate themselves with their favorite establishments and set themselves up to keep getting updates on any new activities. Unlike some food trucks and other non-stationary food vendors who seem to appear and disappear without much notice, the social media presence for Kedai Makan is a comforting sign to customers that they are still there.
Kedai Makan’s Facebook page and Twitter account are regularly updated with the daily menu for their new storefront, they choose to post daily specials, share pictures of dishes made in the store, as well as communicate with customers.
In summary, Kedai Makan’s social media strategy has served them well through the beginning stages of a start-up food vendor, up until the establishment of a store front. They have executed well with regular updates on both Facebook and Twitter, and established relationships with their customers as a result.