Clicky.com provides a ton of data around what is going on with your site. The nice part is that it can do this for any site, regardless of t. It seems a bit overwhelming at times. I’ve found that getting the information and stats is not a problem no matter what the tool is that you use but understanding it or making sense of the data is the hard work.
This is the tagline for IFTTT.com (pronounced like Gift without the G), which stands for “If This, Then That”. This site enables users to monitor their e-mail, social media profiles/pages, physical house, etc.; if its on the web, it can probably be used with IFTTT.
The system operates exactly like an IF statement: the user identifies a Trigger, the “if”, and an Action, the “that”. It connects social media in new ways, not just re-tweeting a post or just sharing a link. IFTTT calls these if statements, Recipes.
The recipes can be shared between users which is great because as a newbie, I didn’t know much about what I even wanted. Browsing through some of the recipes has enlightened me to the possibilities, like automating your home based on the weather or streamlining your social media campaign. A simple one that I found helpful in keeping a consistent brand is the “When Facebook profile picture changes, update Twitter profile picture” recipe: https://ifttt.com/recipes/90877
By using that recipe, I only have to update my facebook profile picture and my twitter picture automatically be updated to the same image. I’m sure this can be expanded to update all profile pics but you get the point. I’m going to keep exploring the recipes and you should too
House Calls Etc is a handyman service that I used when I moved into my new place. I found them on yelp and chose them because of the reviews. Another thing that influenced my decision was their website and some of the info/videos on there (http://www.housecallshandyman.com/). However, I never visited their Facebook page even though it is listed on the website. The Facebook page only has two posts on it, both in 2012. The Yelp page however has 6 posts all within the last 4 months and a Google search brings up the Yelp page first, not their website. I find the imbalance interesting.
When the rep finished the work I had done, he made sure to remind me to go to the Yelp listing and leave a review. So they are actively trying to increase their social media presence, they just choose to focus on one channel. Still, does that mean they have a poor social media campaign? Because their Facebook activity is almost nil?
I do think their Facebook efforts need improvement, simply because it is the top social networking site. However, I do want to commend the push towards Yelp. Because their business is highly dependent on referrals and “word of mouth”, Yelp provides ratings and those referrals. This adds much more value to the business than Likes on Facebook.