King County Metro operates a fleet of over 1400 buses and a water taxi route, for the greater seattle area. Another local transportation providor, Sound Transit, provides transportation via Link Light Rail, Train, and buses (although they contract out the operations of buses to King County Metro, Pierce Transit, and Community Transit) across the greater seattle area, Tacoma, and Everette. But who does a better job? If we take a look at social media, Sound Transit does.
You can see that the sentiment towards Sound Transit is much more positive and has a farther reach than King County Metro. (SocialMention Results).
King County Metro Sound Transit
It is interesting to note that King County Metro’s Twitter is not even mentioned as a source as they do have a twitter account…searching under the twitter profile name (KCMetrobus) actually reduces the positive ratio and reach, and is still not listed as a source of data. My guess is because the twitter interaction with the customer is generally very low.
King County Metro Sound Transit
Recently with Propositin 1 to save King County Metro (and Roads) failing to pass, twitter has been more active about talking about King County Metro than normal. Even with the increased buzz, King County has about as many tweets in the last 27 days as Sound Transit recieved in just 7. King County Metro Sound Transit
For more than 3 decades Helpline Food bank has been providing food to those in need in the South Kitsap area. They have partnered with local businesses as well as volunteers to raise awareness and funds to feed local families. They have a nice, easy to navigate website (http://skhelpline.org/) that allows all users to navigate how they can provide assistance, or can be assisted if they are the ones in need. Helpline has social media presence on Facebook and Twitter, but after my additional like, is now up to a grand total of 905 likes on Facebook and only 204 followers on Twitter, despite the fact that they helped feed over 53,000 children and adults last year alone.
Does it look like they follow a content calendar?
The posts to Facebook mostly revolve around the calendar of events with one or two inspirational media items thrown in a month. There does not seem to be a pattern to the posts that are made other than this. So in a very rough form, I believe their own calendar to ensure awareness of upcoming events.
How many people contribute to the social channels?
It appears they have an administrator who does the contribution.
What is the message they are getting across?
The main message is that there is an issue (people are going hungry) and ways that you can help via events and purchasing plants from the nursery they run.
Who are they trying to reach?
Local residents and businesses who are positioned to provide help.
When I was just 15 I worked for a dog boarding kennel, the Peninsula Pet Lodge. I worked there until I was 18 and left for the Navy. My boss had quite the entrepreneurial mind, and added many services to the menu in just my few years working there. I think she was one of the first in the area to offer doggy day care, which I got to pretty much run initially. Talk about a fun job, playing with dogs all day long and not much else…pretty sweet.
As we have learned a lot about business management and entrepreneurship, I often think back to this business and my old boss. I wonder at what rate she continued to grow the business, and how. That is why I decided to look into the social media presence of the Peninsula Pet lodge and compare it to a company that many people I know have also used. Below is the breakdown of what I found. Sadly it does seem that Peninsula Pet Lodge uses social media more of for a marketing hobby than an actual social engagement tool, at least when you compare them to the Paradise Pet Lodge and their level of engagement.
Peninsula Pet Lodge uses Facebook
Paradise Pet Lodge uses both Facebook and Twitter
Peninsula Pet Lodge posts pictures of boarding pets every now and then, maybe twice a month, and advertises specials about as often
Paradise Pet Lodge posts pictures and info about boarding pets almost every day. The Twitter feed seems to match the Facebook page for content.
Peninsula Pet Lodge only references themselves in posts and not any local veterinarians or animal causes
Paradise Pet Lodge seems fairly engaged in the pet community and posts information related to other businesses or charities as well as dog show results