I reviewed Sysomos.com. Sysomos.com is a tool that appears to be geared to larger companies who can spend the money and that demand more in depth information. It appears to integrate all popular social media and seems to tap into all amounts of data. The site pulls data from Google Analytics and uses teh same to create outputs. In addition, the tool saves historic data prior to paying for the service. I took part in a demo and was impressed with the results. There was so much information available that it I was a bit overwhelmed. However, if I was a major corporation with the right people that could spend the time to utilize the data prepared by Sysomos, I feel that it could be useful. Although quite expensive, Sysomos markets for the big clients and appears to provide the big clients with the rich information and output that they need.
I have been aware of twitter for quite some time, but never really saw the value in it. Although I signed up for a twitter account several years ago, I did not actually use the service. It wasn’t until a couple months ago that I actually saw how Twitter can be useful.
I realized that different media outlets use twitter to update followers in real time regarding important news events, like traffic conditions, breaking news, etc. I decided to follow a couple news and government units to see if the information was valuable. I discovered that, as long as I remembered to check my twitter account, the updates were useful/interesting. It is my opinion that the value comes from instant updates. If the information is even a couple minutes old, it is already disseminated on the internet or picked up by other media. The benefit with Twitter is that it allows for instant updates and thus needs to consistently be kept up to date for it to be useful.
The WSDOT does a nice job of utilizing and integrating several forms of social media. If you access WSDOT through one form of social media, you will find links and encouraged integration with other forms of social media. The purpose of this is that WSDOT wants to reach citizens through different forms of media so that it can do the best job it can to keep citizens informed of issues involving transportation in the community. In addition, WSDOT wants to be accessible and transparent in order to develop and sustain trust with the citizens.
The WSDOT also uses appropriate humor to humanize their role and connect on a horizontal level with the citizens. This tactic is beneficial because most people likely think of the WSDOT as a bureaucratic and static organization that hinders, rather than helps, people get around the city. By reaching out through different forms of social media and connecting with citizens on multiple levels through real time, popular, and human social media, WSDOT has created a network and established itself as in touch, responsive, and helpful organization.