Author Archives: aldenerickson

The Battle between Honda and Toyota

Honda and toyota have long fought over the attention of the American public. Now that battle has taken to a new stage as Social media becomes an important factor for both companies and society as a whole. To better understand this trend, I used Social Mention, Topsy, and Wonkfollower as my analytics tools of choice.







The actual number of posts with positive sentiment was fairly similar between the two car makers (85 to 89). However, Toyota shows more strength and passion due to the larger number of neutral posts made by Honda. The amount of negative sentiment was small for both companies.

Honda vs toyota

Honda shows a larger more consistent social media presence than Toyota.


Consistent with the Topsy analysis above, Honda shows a stronger follower base. Toyota has followed much more than Honda but it hasn’t been recipricated.

From this Analysis, Honda appears to have a larger social media presence but it isn’t being as favorably received in terms of sentimment percentages. Dispite the differences in social media between these companies. The trend of not having a test is very clear. #NoTESTAndy


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by | May 19, 2014 · 6:30 am

Seattle’s Union Gospel Mission


Seattle’s Union Gospel Mission provides emergency care and long-term recovery services to hurting and homeless people in Seattle. They plan to serve, rescue and transform those in need until the root causes of poverty and homelessness have been solved.

Does Seattle’s Union Gospel Mission follow a content calendar?

Although no pattern is apparent, Seattle’s Union Gospel Mission posts to Facebook multiple times a day. Their strategy appears to be posting the stories and pictures of the homeless populations they serve and occasionally asking those with resources for assistance. On YouTube they similarly show videos of the lives that they have changed.

How many people contribute to the social channels?

Although individual Facebook posters are not identified, it is clear by the multiple posts a day that a team of individuals regularly contribute to their site.

They do not have a Twitter presence.

SeattlesUGM does have 80 YouTube videos posted.

What is the message Seattle’s Union Gospel Mission is getting across?

Their purpose is to inspire with real life stories from the lives of the people they serve and to demonstrate the positive impact they are having in the community.

Who is Seattle’s Union Gospel Mission trying to reach?

They are targeting anyone in the community with an interest in the homeless and those who would be willing to donate to their cause.

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Diet Coke vs. Diet Pepsi

If you’ve ever attended a Monday night class at EEC, you’ve seen me throw back my share of Diet Cokes so you know my preference. Here is an unbiased look at the social media differences between these big league competitors in the diet soft drink market. Both Diet Coke and Diet Pepsi have a strong presence on the major multi-media sites but there are some differences too.

  Diet Coke Pepsi
Website Only Pepsi site


Face Book    
Likes 2,615,339 782,771
People talking about 5,089 1,318
Events 20 0
Timeline back to 1980 2010
Posts since Jan 1 45 74
Videos 44

Diet Coke has a greater following on Face Book and yet Diet Pepsi posts roughly three times more posts. Diet Coke seems more random and posts about every three days. Diet Pepsi posts something consistently every day. Diet Coke makes use of posting both videos and events while Diet Pepsi does not.


Tweets 8,178 5,829
Following 786 1,300
Followers 278K 796K

On Twitter, Diet Pepsi seems to have a more aggressive and coordinated strategy. As a result it has both more follows and has a much larger following than Diet Coke.


Followers 233
Following 114
13 Boards 13 111
Pins 477 2150
Likes 206
Address None

Diet Coke has a Pinterest page while Diet Pepsi’s boards are more grass roots and much more active. Many of Diet Pepsi’s boards seem to center around fashion and pins which tie Diet Pepsi to viewers sense of fashion.

Views 9,372,884 186,455,176
Subscribers 5,466 708,794
Joined January 13th,2006 November 1, 2005

YouTube is dominated by Diet Pepsi with 186M views versus Diet Coke’s 9.3M. The wide disparity in numbers can be attributed to Diet Pepsi’s approach of liking other people’s videos that don’t have anything to do with Diet Pepsi while Diet Coke’s videos are mostly about Diet Coke


In closing, both Diet Coke and Diet Pepsi have made good use of social media and have developed quite a following. As the winner of soft drinks taste tests are ambiguous, so too are the social media wars. While there is no clear winner, each brand has its social media platform of preference and it is clear that both will be around for years to come.


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