The growth in using planes and automobile in the United States as a means for transportation is increasing at a faster rate than trains. The United States falls behind other major developed countries in using trains as mode of transportation for people. For example, the modal ratio of railway transport (excluding metro) compared to other modes transportation show the following:
|Country||Modal Ration (%)(higher value means higher usage of rail)|
Our team is looking to promote using more railroads for passengers in the United States. In my research, I found an organization in support of this cause: National Association of Railroad Passengers.
Does it look like they follow a content calendar?
The website for this association has a content calendar and a sample is shown below:
How many people contribute to the social channels?
Not many people are contributing to the social channels today. I’ve listed the social channels and activity summaries below:
Facebook (3,518 likes, 358 talking about this)
Twitter (1,679 tweets, 185 following, 807 followers)
YouTube (60 subscribers)
Google+ (23 followers, 713 viewers)
What is the message they are getting across?
The National Association of Railroad Passengers (NARP) is working to educate people that national passenger train network is a good option for travel and demonstrating that Americans want this option. NARP is the largest national membership advocacy organization for train and rail transit passengers. They started in 1967 and have 20,000+ individual members.
Who are they trying to reach?
Politician’s and people interested in using more rail for transportation needs.