Evaluating Apple & Google – the two dominant players in smartphones & app stores – via SocialMention reveals very little space between them.
|Strength||Strength is the likelihood that your brand is being discussed in social media.
A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.
|Sentiment||Sentiment is the ratio of mentions that are generally positive to those that are generally negative.||8:1||12:1|
|Passion||Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.
For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score.
|Reach||Reach is a measure of the range of influence.
It is the number of unique authors referencing your brand divided by the total number of mentions.
Google edges Apple in Strength while Apple marginally outpaces Google in Reach.
Slightly more significant differences appear in Apple’s better Sentiment ratio, and – surprisingly, given the stereotype of Apple fanboys – Google’s 5% advantage in passion.
But the waters are muddied again when looking at some of the underlying data:
With so few negative opinions expressed about either and so many neutral opinions about both, the variations between the two are insignificant.
No clear winner between these two tech giants can be crowned.