More bad news for Snapchat!

Uh-oh, it is Snapchat making the news again! To dilute our discussion of social media analytics a tiny bit, here is an interesting development that was recently highlighted in a legal blog I follow. It turns out that Snapchat’s images were not as ephemeral as promised!

http://www.ftc.gov/news-events/press-releases/2014/05/snapchat-settles-ftc-charges-promises-disappearing-messages-were

And what do you know? As I was typing this post with CNBC talking heads droning in the background, I heard them saying that Facebook just announced that it was working on a Snapchat-like image sharing feature – Slingshot. Surely enough, it is today’s big Facebook news:

http://www.pcworld.com/article/2156760/facebook-is-building-a-snapchat-alternative-called-slingshot.html

Oops. Is this going to be the end of Snapchat? Or does it signal a beginning of lengthy legal battle?

 

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