There seem to be a lot more tweets about McDonalds than BurgerKing, based on TOPSY, 1,961,830 vs 267,282 for the past month. However, sentiment favors McD(13:1) way more than BK(2:1). It is weird that even with way more tweets, SocialMention still shows a little better reach for BK than McD, as well as better number for passion. Strength indicator matches between both tools, where SocialMention shows 50% for McDonalds and 35% for McDonalds. Data from both sites also varies a little bit when different keywords were used to search for results. “BK”, “BurgerKing”, “Burger King” all generated quite different results on Socialmention. Because McD generated more tweets, most of the positive sentiments are coming from people tweeting being hungry and in need of some cheap quick food, exactly the target demographic McD targets. Both McD and BK tweets have similar trends as far as number is concern. It seemed they both do a pretty good job maintaining a pretty big social foot print. However, McD definitely do a better job generating a big fan base who consistently generates social content to keep McD popular and relevant in the social world.