Social media analytics – Manchester City FC and Liverpool FC

Screen Shot 2014-05-10 at 2.08.06 PMEnglish Premier League – Man City (MCFC) and Liverpool (LFC) set for title finale; a dramatic season comes to a conclusion tomorrow 5/11. MCFC will be champions if they draw or win their home game against West Ham. On the other hand, LFC can only win if they beat Newcastle and City lose. It’s been a truly impressive season for Liverpool, though I’m not a LFC fan. Let’s take a look at these two clubs with Topsy and Social Mention.

Topsy – Manchester City FC (MCFC)

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Monthly tweets between 4/10 – 5/10 is 65K, the spike on 4/13 was attributed to the decisive game between MCFC and LFC which they lost 3-2 but the hype generated 10K tweets. The spike usually occurs the day of the match or the day before the match. As for sentiment score, it is 81, very positive which is within my expectation as they are well on their way to win the title for the 2nd time in 3 years.

Topsy – Liverpool FC (LFC)

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Monthly tweets between 4/10 – 5/10 is 392K, we are seeing the same spike on 4/12 when LFC played MCFC. Again, the spike on 4/19 was attributed to beating Norwich 3-2 and the spike on 4/27 was the match against Chelsea which LFC lost. We can clearly see the number of tweets gone way down when LFC couldn’t beat Crystal Palace on 5/5 and their title bid is nearly over. As for sentiment score, it is 85. In my opinion, one explanation of such high sentiment score is because LFC have been an exciting team to watch regardless their title hope; they really have played like a team this season with a lot of energy and passion.

Social Mention – Manchester City FC (MCFC) Using Social Mention, we can do some data comparison. For instance, we can confirm the general sentiment. Based on the past 7 days analysis against MCFC, the sentiment score 90% positive vs 81% positive from Topsy. Social Mention breaks down the top hashtags and sources. For examples, mcfc is the top hashtag, friendfeed, twitter and photobucket are among the top sources.

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Social Mention – Liverpool FC (LFC) Based on the 7 days analysis from Social Mention, the sentiment score is ~86% vs 85% from Topsy. In this case, it is very comparable. Top hashtag for LFC is lfc and top sources are photobucket, friendfeed and twitter.

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Both tools complement each other. Topsy is a great analytic tool to better understand tweets, sentiment and its trends. Social Mention provides a dashboard more a macro view on passion, reach and sentiment across different media channels.

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