Organization: Seattle Union Gospel Mission
Mission: Seattle Union Gospel Mission provides emergency care and long-term recovery services to hurting and homeless people in Seattle. Seattle Union Gospel Mission serves, rescues and transforms those in need until we’ve solved the root causes of poverty and homelessness.
Social Media Presences:
Twitter: https://twitter.com/SeattlesUGM (Tweets: 2581, Following: 480, Followers: 1,011)
Facebook: https://www.facebook.com/SeattlesUGM (Likes: 11,325, Talking about this: 1,678)
Instagram: http://instagram.com/seattlesugm (Posts: 74, Folllowers: 85, Following: 27)
Pinterest: http://www.pinterest.com/seattlesugm/pins/ (Board: 9, Pins: 33)
Youtube: https://www.youtube.com/user/SeattlesUGM (Subscribers: 60)
Do They Have Content Calendar?
Seattle UGM posted on Facebook every day. Very similar posts are posted on Twitter as well by converting the post to the tweet format. Couple techniques that they did, they make the post shorted, they added hashtags, pictures and links. I would think that they do have content calendar that they post. Many of the contents are date specifics. For example they published several content about easter yesterday.
How many people contributes to the social channel?
It is not clear to me how many people contributed to the social channel. I suspect that they have more than one public relations interns that manage their social media efforts. In their jobs site, they listed that they are looking for interns to help them in the social media efforts.
What is the message they are getting across?
They are trying to relay message that everyone can help to fight poverty in our local area by providing emergency care and long term recovery services for hurting and homeless people. They are challenging us to contribute to fight poverty in the Seattle area by joining them and tackle problems in the area of Hunger, Homelessness, Poverty, High Risk Youth and Addiction. They have various programs ranging from addiction recovery, transitional housing, emergency food and shelter, as well as various ministry. Their message is fighting poverty in the Seattle area is community effort and we are all can make difference by pitching in.
Who are they trying to reach?
Volunteers and donors.