Content Calendar & Social media presence (for the week of April 8 to April 15, 2014):
–Does it look like they follow a content calendar?
–How many people contribute to the social channels?
- Subscribe on YouTube – 30+ videos, 0 discussions
- Facebook – 21 posts (300 comments)
- Twitter– 18 tweets (37.4K tweets, 17.6K following, 47.4K followers)
- Forums – 25 (Threads: 1,599K. Posts: 12,499K. Members: 3,596K. Active Members: 39K)
- Support – 8 games
- Zynga.org – 4 videos, featured partners.
–What is the message they are getting across?
Fun! Play our games. Get involved.
–Who are they trying to reach?
Young mobile gamers.