World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision works in nearly 100 countries, serving all people, regardless of religion, race, ethnicity, or gender while providing emergency assistance to children and families affected by natural disasters and civil conflict, work with communities to develop long-term solutions to alleviate poverty, and advocate for justice on behalf of the poor. Motivated by faith in Jesus Christ, World Vision serves alongside the poor and oppressed as a demonstration of God’s unconditional love for all people.
World Vision is actively communicating to the public through 4 social media channels as follows.
Does it look like they follow a content calendar?
Yes it does. World Vision blog regularly posts the stories about the children they are taking care of around the globe. The frequency of blog posting is once every other day, which is ideally active. Also, the stories about poor children, how they could be able to get in touch with World Vision activities, and how their lives were improved are very touching.
World Vision’s YouTube videos are dealing with more specific relief activities, such as supporting Rwanda refugees or victims of typhoon Haiyan in Philippines. These series of videos about campaigns for the relief activities are being uploaded every month.
World Vision’s official Twitter and Facebook page are more like contents delivery channels where administrators post Facebook notes or tweets that contain hyper-links to external contents in World Vision homepage, YouTube channel, or official blog.
How many people contribute to the social channels?
World Vision blog articles are being uploaded by lots of people who are World Vision officials, volunteers, and activities from all over the world. This is a good strategy because World Vision blog can be full of fresh contents at all times. The videos in World Vision’s YouTube channel are created by professional video creators. It seems that World Vision has been putting enormous efforts on producing high-quality videos to promote relief activities and to let all the people know that there are plenty of poor people who need emergency aids outside of the US. Also, there are more than 12k people who are talking about the topics on World Vision’s Facebook posts. They are actively discussing how to help the people who need immediate helps by comments and replies in Facebook notes.
What is the message they are getting across?
The messages that World Vision is conveying constantly are very straightforward.
- There are tons of poor, dying, and starving people who need immediate help from all over the world.
- World Vision is providing these people with substantial aid.
- Good examples of changing their lives.
Who are they trying to reach?
World Vision’s target audiences whom they want to reach out through social media channels are the middle-class citizens in advanced countries who are able to help poor people through World Vision continuously by child sponsorship, monthly giving, one-time donation, and providing specific supplies such as medicines, clothing, and food.