Does it look like they follow a content calendar?
I am not able to see any pattern in their posting on social channels to conclude if they are following any calendars. The frequency of the posts are pretty regular though, once in every other day whether it’s sharing an external link or providing information on a specific soccer event.
How many people contribute to the social channels?
Mostly its one way posting on events, information sharing and promotional contents.
I do see in rare instances the followers discussing a post among themselves.
What is the message they are getting across?
They are definitely providing an awareness and promoting soccer across their community with the information on latest happenings in and around the soccer world.
Who are they trying to reach?