–Does it look like they follow a content calendar?
While their website shows no signs of the organization following a content calendar, heading over to their facebook page reveals that WARN follow a content calendar which expands on their group events calendar. Posts that may have been produced using an internal content calendar are mainly upcoming events announcements open to the public. Also, recaps from events are posted afterwards.
–How many people contribute to the social channels?
Currently WARN only have a facebook presence. Scanning through their page since creation in September 2010, they have been the sole producers of postings on the page. WARN as of 18Apr2014 have 816 likes and 4 people talking about them.
–What is the message they are getting across?
WARN is promoting the fact that they are a coalition of six orgs that will increase victim identification efforts and provide services to human trafficking survivors needing support in their transition to recovery. Their direct support services offered to victims are free and confidential, and WARN provides applicable services on a per-client basis. Sample services include: housing, legal assistance, interpretation needs, physical/mental health management, and more.
WARN also broadcast that they perform training sessions to interested organizations or communities that wish to learn more about trafficking identification and victim support initiatives.
–Who are they trying to reach?
WARN seem to be focusing their reach on Washingtonians, both within community service organizations and throughout the general public.
Based on their facebook presence, WARN are looking to reach the general public in raising awareness and inviting public attendance to WARN-sponsored presentations.