Volunteer Match is an organization that connects volunteers with the cause they would like to work with. It makes it easier for people to give back.
–Does it look like they follow a content calendar?
It definitely appears that VM follows a content calendar. While there are definitely posts on their Facebook and Twitter that are specific to that date or time, the majority of the content could be preplanned.
–How many people contribute to the social channels?
It is tough to tell how many people are running the content. The social media presence could certainly be driven by only one person.
–What is the message they are getting across?
Most of the content on VM is there to try to inspire people to take the jump to volunteer. Certainly most of their audience is thinking about volunteering, but their specific goal is to drive their readers to take the next step.
–Who are they trying to reach?
A majority of the pictures posted show young volunteers and they are more active on Twitter than Faceboook. Their target audience is probably age group 18-35.