The United States Amateur Soccer Association’s use of social media

Our team (soccer4seattle) is promoting participation in adult amateur soccer in the Seattle area. At the national level, the United States Amateur Soccer Association (USASA) is the governing body for amateur soccer in the U.S. and is affiliated with the U.S. Soccer Federation. The USASA has two main social media channels beyond their website – facebook and twitter (links below).

–      Does it look like they follow a content calendar?

It does not appear that this organization follows a content calendar. Most of their posts are driven by upcoming soccer events and news. That said, they average roughly 1-2 posts per week.

–      How many people contribute to the social channels?

The USASA organization is the primary contributor to their social media sites, but scattered through the posts you’ll find retweets and the like from members. The USASA also retweets from soccer-related orgs like MLS and the U.S. Soccer Federation.

–      What is the message they are getting across?

This organization primarily uses social media for promoting events and celebrating soccer achievements and awards. In general, they are catering to soccer fans in general in order to promote amateur soccer league involvement.

–      Who are they trying to reach?

As mentioned above, the USASA org uses social media to broadcast messages for its members. This could possibly be used to reach non-members, but I don’t see a lot of attempts at cross-promotion. The MLS retweets, though, are a good idea to reach a segment that would likely be interested in their cause.


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