R.O.O.T.S (Rising Out Of The Shadows) is a Seattle organization providing shelter to young adults. Besides their own website, they have two main social media channels: Facebook and Twitter, with the latter being a fairly new account.
–Does it look like they follow a content calendar?
They don’t appear to have a specific content calendar, but their posts follow their real-life events closely with great portrayal of milestones.
–How many people contribute to the social channels?
It looks like the content is centrally curated, so likely one person (or a small team) is the main contributor.
–What is the message they are getting across?
Their message is that ROOTS is a no-judgment zone, a positive environment for the young homeless, supporting guests regardless of their reason for turning to ROOTS. They convey a professional, but upbeat image.
–Who are they trying to reach?
The tone and topic of the posts vary and speak universally to their target audience of young adults looking for shelter for the night, potential volunteers as well as the general public for donations.