Does it look like they follow a content calendar?

The non-profit was founded in 2002 by Mr. Anderson, a leading international analyst and forecaster on trends in information technology. He is a lecturer at the universities of Stanford, Harvard and Washington.

The non-profit has been in existence for over a decade, yet surprisingly it has only recently started to use social media to promote its cause. It joined both Facebook and Twitter back in December 2013. In April 2014, it joined Tumblr. At the moment the postings appear random. It is still too early to tell if the organization follows a content calendar. Facebook shows one or two postings per month. Twitter shows two tweeted messages; one in December and one last month. On April 16th, the non-profit posted its first picture on Tumblr and received 402 comments.

How many people contribute to the social channels?

Thus far, only a handful of individuals have contributed comments to Orca Relief’s Facebook page, with 98 likes. Its tweeter account shows 10 followers. Tumblr shows many recent positive comments for its April 16th photo posting. As mentioned above, Orca Relief is a newbie to the social media arena. The non-profit consists of a small staff with probably one or two individuals sharing content on the social media platform sites.

What is the message they are getting across?

Orca Relief’s mission is to reduce the mortality rates of the southern resident killer whales (Orcinus orca) of Puget Sound and the Salish Sea through research, education, and advocacy.

Who are they trying to reach?

The organization targets individuals that care about the health and wellbeing of the endangered southern resident killer whales. Based on the company’s website Newsroom section, Orca Relief primarily targets local media outlets.


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