Games for Change is a nonprofit organization which supports a humanitarian movement and community dedicated to using digital games for social change.
Does it look like they follow a social calendar?
Games for Change does seem to follow a social calendar – at least on Facebook. While they have an account on Twitter since 2011 it appears they’ve only posted a single tweet. They do have a Channel on Youtube, but it appears to be used mostly for videos of presentations by humanitarian game designers from their annual festivals (the most recent post was 9 months ago). Vimeo also has videos from their annual festivals as well as some awards shows related to socially conscious gaming. In both cases it appears they follow a calendar with one event: their annual festival. Similarly their flickr page is filled with images from festivals.
How many people contribute to the social channels?
On Facebook Games for Change has 7,566 likes and 147 people talking about them. They post from 1-3 posts per day on Facebook, and most of their posts earn from a handful to a couple dozen likes and occasional comments from fans. Their single post on Twitter has earned them 31 followers there. On Youtube their channel has 333 subscribers and on Vimeo they’ve posted 111 videos and have 2 likes and 6 people following.
What is the message they are getting across?
Their mission statement is “Catalyzing Social Impact Through Digital Games” and that message is omnipresent throughout their website and Facebook posts.
Who are they trying to reach?
Their aim is to reach potential stakeholders in this humanitarian and educational movement and provide a platform where committed philanthropists, non-profits, artists, developers and concerned citizens can come together to create change through digital gaming.