Does it look like they follow a content calendar?
No, their posts on both their blog and Facebook are fairly freeform, arriving at irregular intervals and covering a variety of topics, from inspirational quotes to links to kids’ activities.
How many people contribute to the social channels?
It’s not clear exactly how many contribute, but it may be just a single person given the fairly low volume of content.
What is the message they are getting across?
Inspire kids to stay enriched by finding activities they are passionate about.
Who are they trying to reach?
The target audience is mainly parents.