Does it look like they follow a content calendar?
Yes, they are updating their social media channels with daily tweets, weekly Facebook and Google+ posts, mainly their content is about promoting their new games, details on the events they have been participating, promotions and recent updates of their future games.
How many people contribute to the social channels?
- On Facebook Zen Studios has as of today 13,261 likes and 172 talking about this, where the main contributors posting stuff are themselves, and there is some traffic on comments and likes of their posts but they are not engaging or answering fans questions on their comments.
- On Twitter they have 8,486 followers and have produced 7,803 tweets where they are posting news, events, promotions and updates, in this channel Zen Studios is engaging more with their fans and also they have some traffic of their followers retweeting promotions or new information about upcoming games.
- On Google+ they have 160 followers and 10,949 views, here is a lot less engagement, they are posting almost the same stuff as in Facebook and they are having almost no response or engagement from their fans.
- On YouTube (5,336 subscribers) and Instagram (94 followers) they are just pushing their content with updates and some sneak peaks of their upcoming games.
What is the message they are getting across?
The message is basically to keep their fans updated and expectants of their new releases by constantly releasing pictures or videos of their progress; also they share promotions and information of upcoming events.
Who are they trying to reach?
Their primary focus in on their fans and their fans help them to do some promotion retweeting or sharing the information they release. So it helps them to reach potential customers.