Gillnet fishing is one of the causes to marine ecosystem damage. Possession of gillnets is illegal in some US states. Ironmen team is working to arouse public awareness on reducing gillnet use, especially in commercial fishing industry.
Does it look like they follow a content calendar?
The Humane Society of the United States is one of the organizations supporting anti-gillnet movements. It seems that they have dedicated resources to update their fb page (in general once every 2 days) and twitter (once every day).
How many people contribute to the social channels?
A dedicated Community Manager is tasked with updating fb messages and twitters, and some volunteers help gather information for fb and twitter updates.
What is the message they are getting across?
Who are they trying to reach?
Most of the fb or twitter messages are covering recent stories on saving animals. They connect and communicate with followers who are resonating about wildlife protection. Fb and twitter are also used for fund raising purposes.