Recreational Adult Team Soccer, RATS, is Seattle non-profit group that gives adults the opportunity to play recreational soccer.
Does it look like they follow a content calendar?
- They have had a social presence on Facebook since February 7, 2012 and on Twitter since November 5, 2012. However, they seem to post randomly rather than based on a schedule. On Twitter I also found a large content gap from November 24, 2012 to February 10, 2014.
How many people contribute to the social channels?
- In Twitter RATS has 47 Tweets, 13 Following, and 36 Followers. After reviewing the various Tweets, however, it looks like most of the Tweets are pushed out from RATS with minimal contributions from other individuals.
- On Facebook they have 342 Likes and while RATS posts info and photos there does also seem to be more user generated posts and conversations between users.
What is the message they are getting across?
- RATS is providing information about upcoming soccer clinics, league registration deadlines, and some info/photos of Sounders and Reign soccer games through their Twitter channel.
- Facebook seems to be used frequently by RATS and their users to connect potential players with teams in need. There are also other announcements directed to the players regarding registration dates, safety issues at fields, field updates, etc.
Who are they trying to reach?
- The primary audience seems to be the existing RATS community, since the majority of the Facebook posts and Tweets seem heavily oriented to current members (i.e. team photos, tournament dates, etc.). However, they also are providing an avenue for new potential soccer players to connect to a team. For this group there is more general soccer content and engagement from users who are seeking new team members.