The No Kid Hungry program is a non-profit organization that aims to end childhood hunger in America by providing access of nutrition programs to families with kids in need. It also provides education and awareness programs to reach its mission. The program is similar to our King County Emergency Feeding Program in purpose and there is quite a bit of social media strategy we can learn from it to generate interest and gather help from the community.
–Does it look like they follow a content calendar?
Their Facebook and Twitter pages are very active, with several posts each day. The Youtube, Google+, LinkedIn and Pinterest sites have more infrequent postings. But it does not seem to follow a regularly set schedule.
–How many people contribute to the social channels?
All of their contents across all social channels are posted by a dedicated Online Community Director. The official account for each channel makes up 90%+ of each channel’s content.
–What is the message they are getting across?
The pages create awareness to their events (often food festivals) which they use the generated proceeds to provide food to families with kids in need.
–Who are they trying to reach?
Anyone online who wants to help, businesses, private citizens, governments, etc.