Feeding America is a non-profit that runs a nationwide network of food banks to help drive hunger out of America. It also enables gathers volunteers, provides education and plays active role in legislation all with the singular goal to drive out hunger.
Does it look like they follow a content calender?
Their twitter account is abuzz with multiple posts a day and different numbers. The facebook or youtube seems more regimented with a post a day. Most tweets and facebook posts are about their next campaign or a associated one. They also tweet/post educational articles highlighting upcoming food shortages, price increases or their corporate activities in DC. They seem to be a very structured organized with CEO etc. They have a flickr account too — uses pretty powerful images of destruction, need and volunteer teams.
How many people contribute to the social channels?
All the social media outlets are managed by one person Dan Michael it seems. Most contributions are from admin, but they do have active conversations on twitter with volunteers or helpers. Facebook posts are almost always ‘liked’ liked by 300 to over 1k users. So fairly engaging following.
What is the message they are getting across?
Their media is centered around showing the needy, stories, partnerships and next upcoming campaign that support the cause. They promote any article or news item that might affect food availability to the needy.
Who are they trying to reach?
They are trying to reach volunteers, big and small companies for partnerships, donors for food or money for their cause. They are also educating people about the hardships that food prices or scarcity can cause and showing the scale of it.