–Does it look like they follow a content calendar?
WWF puts in a lot of effort in maintaining their social media channels, actively publishing content across all four of their social media channels, Facebook, Twitter, YouTube and Google+. They post very regularly on Facebook and Twitter, almost every day, especially active on Twitter, publishing on average almost over 10 tweets a day. Their activities on YouTube and Google+ is less frequent, since it is harder to generate video content and G+ being such a young and less used social channel.
–How many people contribute to the social channels?
WWF publish really high quality content, lots of visually appealing Facebook updates and tweets. They have large followers on both FB and Twitter and interaction with followers are very frequent, with WWF retweeting followers tweets and commenting on FB comments. There are also discussions around environmental issues hosted on its FB page that also gets a lot of attention from its followers.
–What is the message they are getting across?
Copied from their FB about page,
“WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Our vision is to build a future where people live in harmony with nature.”
They do a pretty good job adhere to their mission and vision statement. They raise global awareness for natural preservation through storytelling and they use all their social channels very effectively.
–Who are they trying to reach?
They target a pretty global audience, saving animals and preserving nature, raising awareness for pressing conservation issues all over the globe. They are targeting people who are mindful of environmental and wildlife preservation issues. They are also targeting raising awareness amongst the younger generation who are the owner of the future and who will be carrying the torch forward.