Seattle’s Union Gospel Mission

–Does it look like they follow a content calendar?

There is a Facebook post, and usually no more than one, most weekdays. This appears consistent with a flexible daily posting cadence. Twitter posting appears more erratic & reactive, including retweets & responses.

–How many people contribute to the social channels?

There are several comments, dozens of shares, and hundreds of likes for each of their Facebook posts. There are only a couple of other one-off, institutional interactors on their Twitter feed.

–What is the message they are getting across?

That the homeless only need help to climb out of a low point in their lives.

–Who are they trying to reach?

Potential donors & volunteers.


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