“Zynga, Inc.” versus “King.com Ltd.”

Competitors in the Mobile Games Industry.

Social media presence in past week (April 8 to April 15, 2014):

 

Zynga

  • Subscribe on YouTube – 30+ videos, 0 discussions
  • Facebook – 21 posts (300 comments)
  • Twitter– 18 tweets (37.4K tweets, 17.6K following, 47.4K followers)
  • Forums – 25 (Threads: 1,599K. Posts: 12,499K. Members: 3,596K. Active Members: 39K)
  • Support – 8 games
  • Zynga.org – 4 videos, featured partners.

Channels = 6

Participation = HIGH

Community Engagement = HIGH

Social culture or marketing? === Social culture.

 

King.com

  • YouTube – 4+ videos, 2 discussions
  • Facebook – 2 posts (30 comments)
  • Twitter – 0 tweets (1K tweets, 780 following, 31.8K followers)
  • LinkedIn – 9+ Job posts
  • Play our games at King.com

Channels = 5

Participation = LOW

Community Engagement = LOW

Social culture or marketing? === Marketing.

 

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