Number 1 and 2 performance sports apparel makers in the world Nike (NW based) and Addidas Group (German based) both have strong presences in the northwest and heavily attract services via their social media efforts.
Both groups have a very long online social media presence going back to 2005 and 2006 on youtube. This is no surprise given the strong advertisement strength of these companies in their markets that they were quick turns to cross over into the online presences of the digital athletes.
Long the experience leader in performance apparel marketing Nike shows no letting up with its latest fly knit and fuel band presence promotions into social media.
But not to be undone Addidas group actually was first to youtbe in 2005 and has used the web to bring together the group of addidas, reebok, puma, and its many brands into a world wide presence to compete with Nike.
Top Social Media Channels for NIKE/Addidas Group:
|Quantcast rating||2391 US Rank(794.3k USmonthly uniques)||6912 US Rank(262.1k US monthly uniques)|
|Alexa rating||547(US); 924(WW)||2146(US); 4378(WW)|
|Talking about this||99,041||156,715|
|Joined||March 7, 2006||Oct 29, 2005|
Across the board Nike has a stronger presence than Addidas Group in several groups such as football and basketball, but in soccer, tennis, running we see a very strong presence and interaction with the social media. When we look over the examples of social media participants we can see nike although an incredibly focused digital engine for social media advertising. It also has content and presence that actively hold their subscribers into a loyal following. No other place can the one line tag lines, links to numerous local, national and olympic level sporting events that draw bloggers across the globe together to talk over the experience of nike. No other group has been more present than Nike for its Digital & Social Media Footprint.