Over five billion pizzas are sold worldwide each year.
In the fight for market share, Pizza Hut and Domino’s have launched a social media campaign attempting to capture audience and deepen customer engagement. A comparison of Pizza Hut and Domino’s social media presence.
Both brands actively drive their social media performances. Based on the number of fans and followers, the social media presence of both companies is well received by the pizza loving community. Each consistently delivers clever, fun and creative posts that encourage users to hit the Like button or share them with their friends.
Domino’s makes creative use of Facebook Tabs by creating special apps designed to engage consumers in different ways. It has a pizza topping game called Play Today. Each time a player wins level 4, Domino’s donates to St. Jude’s Children’s Research Hospitals.
Pizza Hut has introduced a series of cartoon characters called the Cheesy Bites Gang. In a creative effort to publicize their Cheesy Bites Pizza.
At the moment, Pizza Hut holds the lead on the social networks, in total numbers. It will be interesting to see how these two titans continue to fair in their social media campaigns.