Soccer is #1 sport in the world, and all three soccer FCs in Pacific Northwest heavily exploit social media to attract/serve their fans. Sounders has the most number of fans, Whitecaps uses the most number of social media channels, and Timbers is the only one (among these 3 clubs) that uses Feed.
Not surprisingly, among all the social media channels, Facebook ranked #1 in terms of the number of likes/follows for all the 3 clubs. On the other hand, it’s worthwhile to note that 1) Foursquare is becoming popular in soccer fans, and 2) Whitecaps has attacked about 142K fans via Google+. Sounders may consider exploiting Foursquare and Google+, too.
Table: Social media data as of 4/14/2014
|Seattle Sounders||Portland Timbers||Vancouver Whitecaps|