Rideshare Showdown: Lyft, Uber and the Social Arena

As a Seattleite, the rideshare companies Lyft and Uber—and the Seattle City Council’s vote to cap their driving hordes—have recently become a part of my daily discourse. Well, that’s not entirely true; as an Eastsider I occasionally condescended to listen to local NPR pieces about the city council’s vote in an effort to better understand the rabble across the lake.

Nevertheless, the differences and similarities in both companies’ approach to social media reveals a story far more fascinating than that of a simple city council vote. In fact, it’s a tale as old as time; a tale of the army of black-clad SUVs hinting at a Kafkaesque authoritarian state against the pink-mustachioed rebels leading a charismatic fight and possibly holed up in Alderaan.

Perhaps I’m getting carried away. In any case, the two companies use similar social media in very different ways, and it shows two very different companies in an industry that has traditionally been treated as a commodity.


Both Uber and Lyft compete primarily in the same social media spaces. Namely, these have been Twitter, Facebook, YouTube, Instagram and their own blog. One important difference to note is the structure of these accounts: Uber has local accounts for many of their locations whereas Lyft predominately operates from a global account in the Twitter/Facebook arena.

In an effort to perform an apples-to-apples comparison, I’ve stuck mostly to comparing the global accounts to one another, and it’s likely that this has skewed my observation.

Let’s get on with it…

Here’s A Table

A breakdown of social statistics for Uber and Lyft. If you're using a screen reader, be grateful you're not subjected to the hideous cell colors.

As promised, a table

As you can see in this aforementioned table, Uber is the clear front runner in terms of pure audience. With nearly 300% of the followers on Twitter and over 200% of the likes on Facebook, this comparison should be open and shut—on every platform Uber has a bigger audience.

With that said, the activity shows a different story. On their Blog and YouTube Uber does little to segregate their two main audiences—drivers and riders. This means  a somewhat schizophrenic portfolio of content, where messages to Uber Partners (drivers) are mixed largely with roll outs to new cities . This is particularly important because Uber’s blog is its one of their most heavily-used content channels.

On the other hand, Lyft is more active in nearly all categories (the exceptions being their blog, in which Uber is significantly more active, and YouTube, where the compaies are tied). in each of the categories, Lyft also gives the impression of being more in-touch with their audience. As an example, Lyft follows more than 20,000 of their users on Twitter! Not only is this nearly as many followers as they have, but it’s also significantly more than the 281 acounts that Uber follows (mostly local Uber accounts and Uber employees).

Representative Samples

Twitter is a good platform to examine first for representative samples. I present two screen captures from Twitter, both taken from near the top of their feed:


Here’s something from Uber’s public twitter feed:



Uber is (intentionally or not) clear in their message, “You are all the same. Also, please fill out this form.”

This theme oddly continues with Facebook.


Now, in this case they’re promoting the same event, so it’s more forgivable (sort of). Nevertheless, they’re certainly a fan of templates!


Here’s Lyft’s feed, taken from the top of thier feed (similar to Uber):

LyftYouFriendlyAs you can see, Lyft has a very different style. They’re very good at reaching out to their community and encouraging interaction. This is carried through on their Facebook page:

A man rides a tractor with a pink moustache on Lyft's Facebook page


Uber is the 300-pound Gorilla in this space. Their clean, crisp all-black persona is currently winning in the world of ride sharing, but Lyft’s presence in social media might be an indication that they’re playing the long game—customer retention. As more people expect to interact with brands online, Lyft is poised to capture their loyalty and retain them with the power of mustaches and friendliness.


1 Comment

Filed under Uncategorized

One response to “Rideshare Showdown: Lyft, Uber and the Social Arena

  1. There are many types of tiles available nowadays. The
    method of tile cleaning will depend more on the tile type.
    However there are couple of things to be followed to add the sheen and glow of
    the tiles.

    Do the regular floor cleaning
    Clean the spills as soon as they occur

    It is very crucial to clean dirt and water too as soon as they
    are split to prevent the stains. Place a doormat which helps in reduction of mud or dirt entering through footsteps.

    There are basically following tile floors where in one will use the tile and grout cleaning process, types of tiles are as follow –


    Porcelain Tile cleaning

    Porcelain tiles maintenance is not difficult if the surface is cleaned regularly.
    The surface can be vacuum cleaned every day or just sweep it.
    The wet mopping is required once in a week. Use of mild floor
    cleaners will do for the mopping. One can make it
    at home by mixing vinegar and water.

    Ceramic Tile Cleaning

    The rule is followed here as well; remove the dirt as
    soon as possible. Vacuum clean the tiles every day or a
    simple broom can be used. Plain water or the special ceramic tile cleaners can be used for the wet mopping.

    Stone Tile Cleaning

    One need to be careful while cleaning the tiles made of stones as they are natural minerals.
    Never use harsh floor cleaners. Sweep or vacuum clean. After using any floor cleaner use a dry mop
    to soak any type of liquid residue.

    Grout Cleaning

    Along with the tile cleaning it is very important to regularly clean the grout, i.e.
    the lines between the tiles. Hence tile and grout cleaning goes simultaneously.

    Grout is porous in nature and attracts dirt,
    grease etc. The surface looks shabby if the grout is unclean.
    It can also be a cause of mildew or mould in the damp areas like bathrooms.

    It is best to have a seal (colour or clear) on the grout which will not only protect the surface but also acts
    as an anti-fungal agent.

    Many a times it gets difficult to maintain the floor due to hectic working schedules.
    Hence we come in picture and provide the tile and grout cleaning
    services to our clients at a very affordable price. Moreover the price depends on the
    type of the tiles, number of tiles and size of the tiles to be cleaned.

    Following steps are followed for the tile and grout cleaning after you
    contact us-

    Pre inspection of the tiles and floor.
    Shifting of the furniture, if any, from that space.
    Dry Sweeping of the surface
    Application of the suitable cleaning solution.
    Cleaning the surface with a soft pad.
    High pressure cleaning
    Mopping and drying the surface.

    We have our experts who carry special tools to do the tile and grout cleaning; the grout sealing is also done if ordered.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s