If you’ve ever attended a Monday night class at EEC, you’ve seen me throw back my share of Diet Cokes so you know my preference. Here is an unbiased look at the social media differences between these big league competitors in the diet soft drink market. Both Diet Coke and Diet Pepsi have a strong presence on the major multi-media sites but there are some differences too.
|Website||http://www.dietcoke.com/||Only Pepsi site|
|People talking about||5,089||1,318|
|Timeline back to||1980||2010|
|Posts since Jan 1||45||74|
Diet Coke has a greater following on Face Book and yet Diet Pepsi posts roughly three times more posts. Diet Coke seems more random and posts about every three days. Diet Pepsi posts something consistently every day. Diet Coke makes use of posting both videos and events while Diet Pepsi does not.
On Twitter, Diet Pepsi seems to have a more aggressive and coordinated strategy. As a result it has both more follows and has a much larger following than Diet Coke.
Diet Coke has a Pinterest page while Diet Pepsi’s boards are more grass roots and much more active. Many of Diet Pepsi’s boards seem to center around fashion and pins which tie Diet Pepsi to viewers sense of fashion.
|Joined||January 13th,2006||November 1, 2005|
YouTube is dominated by Diet Pepsi with 186M views versus Diet Coke’s 9.3M. The wide disparity in numbers can be attributed to Diet Pepsi’s approach of liking other people’s videos that don’t have anything to do with Diet Pepsi while Diet Coke’s videos are mostly about Diet Coke
In closing, both Diet Coke and Diet Pepsi have made good use of social media and have developed quite a following. As the winner of soft drinks taste tests are ambiguous, so too are the social media wars. While there is no clear winner, each brand has its social media platform of preference and it is clear that both will be around for years to come.